The Brains Behind No Brainer Beauty
From an early age, Laura knew her future would be in makeup. "I used to ask if I could work at the makeup counters for free just so I could be near the products," she explains. Her path to becoming one of the industry’s top makeup artists swiftly followed as she went from beauty school to Broadway – making up the theater industries rising stars. Soon after, Geller's handy work was gracing the small screen including on-air talent at CBS, NBC, AMC, and HBO. Today, Laura is most often seen in front of the camera through her many QVC appearances in the US, the UK and Germany. Her exceptional ability in connecting with her viewers with her authentic persona has been a key to her success and led to a cult following for her brand.

Inviting. Innovative. Informative. Ingenious.
When it comes to today’s beauty, Laura Geller has an uncanny knack for knowing what works and what wows. She’s masterminded an ingenious collection of multi-tasking color cosmetics that feature the most innovative new products, the most informative, no-nonsense how-to’s and the most inviting, wonderfully wearable colors that give every woman a fresh and fabulous look.

Unlike other beauty companies, Geller doesn't subscribe to trends. "Women want to look their best. It might mean passing on the latest fad and just wearing a shade you like," says Geller. Some of her most renowned and successful products include such favorites as "Spackle", "Caulk" and the uniquely produced "Baked Color Cosmetics Collection."

Laura Geller is a true innovator, and has pioneered this category in makeup -- "Baked." It’s no wonder that Laura Geller’s Baked Collection of products rank amongst the line’s best-selling items. These lusciously formulated, color-correcting products are exclusively made for Laura in Italy, and are saturated with skin glowing color to immediately enliven the skin and create a youthful aura. Every product begins as a smooth liquid that is then infused with vibrant, skin flattering colors. The colors are then swirled together and baked for 24 hours on terracotta pans to create rich textures and vibrancy. No two are ever identical, but one thing is for sure…each will deliver breath-taking, breathable coverage and unparalleled blendability

Today, the Laura Geller brand is the second best selling color cosmetic line in QVC US and has just celebrated its ten-year anniversary. Laura now stars in her own QVC one- and two- hour shows more than 30 times a year. Currently, over 140 Laura Geller SKUs are sold on air at QVC and over 200 through QVC.com. Laura Geller Makeup is also a top selling brand at Beauty 360 and is expanding retail distribution to selected Macy’s stores.

Laura’s involvement with Joan's Legacy, Uniting Against Lung Cancer
Laura Geller Makeup was the first corporation to make lung cancer research its primary corporate philanthropy. From October 2007 to December 2009, Laura Geller has donated over $400,000 to Uniting Against Lung Cancer through the sale of her Brow Marker. www.joanslegacy.org

Charity to CEW Cancers & Careers:
"As of March 2009, Laura Geller Makeup has been donating $1 from the sale of each i-Care Eyeliner Duo to support CEW’s Cancer and Careers organization. Cancer and Careers is dedicated to changing the face of cancer in the workplace by providing resources and support for employees with cancer and their employers, healthcare providers, coworkers and caregivers. www.cancerandcareers.org