As Seen on TV

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 63%

Baked Starter Kit (3PC)

Includes Foundation & Brush
$99.00 $63.00 ( 36 % Off) $170.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 57%

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $112.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Best Seller

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones Toffee very deep skin with neutral undertones
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Save 55%

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$64.00 $42.00 ( 34 % Off) $94.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee
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Best Seller

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.
$36.00 $21.60 ( 40 % Off)
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 61%

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $169.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 45%

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $32.00 ( 33 % Off) $58.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Save 45%

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $32.00 ( 33 % Off) $58.00 VALUE
Select Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
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Save 45%

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $32.00 ( 33 % Off) $58.00 VALUE
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones
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Save 50%

Best of the Best 3 PC Brush Set

Includes: Bronzer, Blush & Eyeshadow Brush
$39.00 $27.00 ( 30 % Off) $54.00 VALUE
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TikTok Favorites

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$28.00 $16.80 ( 40 % Off)
Select Blush Shade Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink Blushing Berry rich berry Refreshing Rose dusty rose True Tawny hint of bronze Graceful Guava bright coral
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Save 44%

Home & Away Blush-n-Brighten Kit (2 PC)

Includes Baked Blush-n-Brighten in standard and travel sizes
$40.00 $29.00 ( 27 % Off) $52.00 VALUE
Select Blush Shade Pink Buttercream (Natural Finish)raspberry, bronze & neutral pink Tropic Hues (Satin Finish) coral, gold & pink Ethereal Rose (Natural Finish) lavender & soft pink
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Save 63%

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
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Save 63%

Baked Starter Kit - Full Coverage (3PC)

Includes Foundation & Brush
$99.00 $63.00 ( 36 % Off) $170.00 VALUE
Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones Toffee very deep skin with neutral undertones
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New

Baked to Go Blush-n-Brighten

Great for travel!
$22.00 $13.20 ( 40 % Off)
Select Blush Shade Pink Buttercream (Natural Finish)raspberry, bronze & neutral pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink
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Best Seller

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$26.00 $15.60 ( 40 % Off)
Select Shade Porcelain pale to fair skin tones Fair fair skin tones Light light to medium skin tones Mediummedium skin tones Golden Medium medium to golden skin tones Tan tan to deep skin tones Deep deep skin tones
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Save 59%

The New Icons Kit (6 PC)

Includes: Foundation, Primer, Highlighter, Blush, Lipstick, & Kabuki Brush
$110.00 $69.00 ( 37 % Off) $167.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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Deal of the Day

Kajal Longwear Mascara

Lashes as bold as you are.
$24.00 $14.40 ( 40 % Off)
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Seamless Finish Full Coverage Concealer
New

Seamless Finish Full Coverage Concealer

Our little secret for seamless skin!
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain pale to fair skin tones Fair fair skin tones Light light to medium skin tones Medium medium skin tones Golden Medium medium to golden medium skin tones Tan tan to deep skin tones Deep deep skin tones
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New

Jelly Balm Nourishing Lip Serum

Skincare made for lips.
$24.00 $14.40 ( 40 % Off)
Select Shade Neutral Ground soft sheer nude Pink Out Loud warm neutral pink Mocha Me Crazy soft neutral brown There She Rose dusty rose
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Best Seller

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$22.00 $13.20 ( 40 % Off)
Select Shade NEW! Royal Quartz Kohl chestnut brown NEW! Midnight Blue Kohl deep blue NEW! Smoky Plum Kohl smoky deep mauve NEW! Toasted Kohl champagne bronze Clove Kohl pale gold Bronzed Berry Kohl golden berry Khaki Kohl light brown Soft Slate Kohl classic taupe Antique Bronze Kohl golden brown Soft Black Kohldeep charcoal Deep Black Kohl classic black Dark Brown Kohlrich brown Smoky Amethyst Kohl smoky purple Smoky Quartz Kohl smoky brown Smoky Taupe Kohl smoky neutral brown Deep Charcoal Kohl dark gray
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Save 50%

Spackle Skin Perfecting Primer Duos

Includes: Two Spackle Primers
$49.00 $36.00 ( 26 % Off) $72.00 VALUE
Select Shade Hydrate for dry skin Original Clear for normal skin Champagne Glow for dull skin Ethereal Rose Glow for dull skin Bronze for subtle bronzed tint Diamond for subtle glow Brighten-n-Blur for oily skin
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Deal of the Day

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$18.00 $10.80 ( 40 % Off)
Select Shade Peach Bellini brick & peach creates a classic brick rose Strawberry Toffeeclassic pink & copper creates a bright rose pink Berry Banana light neutral & berry creates a sheer peach Al Fresco rosy brown & beige creates a classic warm rose Honey Bun warm neutral & cinnamon creates a classic mauve Dolce warm neutral & pink creates a sheer coral Berry Vanilla warm pink & light neutral creates sheer pale pink
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New

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!
$34.00 $17.00 ( 50 % Off)
Select Foundation Shade Fair for fair to light skin tones Lightfor light to medium skin tones Medium for medium skin tones Golden Medium for medium to golden skin tones Sand for medium to olive skin tones Deep for tan to deep skin tones
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Deal of the Day

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$21.00 $12.60 ( 40 % Off)
Select Shade NEW! Cocoa Motion light caramel NEW! Whatta Melon bright pink NEW! Very Black Cherry berry brown Sheerly Amazing sheer neutral Just Peachy peach pink A Latte Love rosy brown Figger Than Life berry pink Jammin' plum berry Brick House red berry Terracotta Go dusty red In the Buff neutral pink
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Join the Waitlist

Always There Lengthening Mascara

Eyes that commit.
$24.00 $14.40 ( 40 % Off)
JOIN THE WAITLIST
Best Seller

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$22.00 $13.20 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Best Seller

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) for porcelain to light skin tones Medium (Natural Finish) for light to medium skin tones Deep (Natural Finish) for medium to deep skin tones
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Save 40%

Italian Marble Blush Stick

Enhance your radiance with multidimensional, blendable color.
$32.00 $19.20 ( 40 % Off)
Select Shade Apricot Spritz taupe with swirls of coral creates an apricot Pink Fiore blossom with swirls of rose creates a cool pink D'oro Berry wine with swirls of gold creates a berry Dolce Vino terracotta with swirls of rose creates a wine Raspberry Champagneberry with swirls of pearl creates a pink
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Best Seller

Quench-n-Tint Hydrating Foundation

This moisturizing tint is where makeup meets skincare.
$34.00 $20.40 ( 40 % Off)
Select Foundation Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Medium medium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deep deep skin with golden undertones.
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Best Seller

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$30.00 $18.00 ( 40 % Off)
Select Blush Shade Ethereal Rose (Natural Finish) lavender & soft pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Sunswept (Satin Finish) bronze, copper & pink Beachy Horizon (Matte Finish) bronze, coral & pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Coral Cove (Natural Finish) warm pink, peach & champagne Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Tropical Peach (Matte Finish) peach, raspberry & classic rose Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige
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Frequently
Asked Questions

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.