We get it. That makeup you loved 20 years ago just doesn’t cut it anymore. Maybe that heavy liquid foundation exaggerates your wrinkles. Maybe it causes a rosacea flare-up. Maybe you’ve just given up on makeup altogether.
We get it. That makeup you loved 20 years ago just doesn’t cut it anymore. Maybe that heavy liquid foundation exaggerates your wrinkles. Maybe it causes a rosacea flare-up. Maybe you’ve just given up on makeup altogether.
It’s time to meet
makeup for mature skin
It’s time to meet
makeup for
mature skin
For 20 years, Laura Geller’s bestselling Baked Balance-n-Brighten Color Correcting Foundation has helped millions of women over 40 rekindle their love of makeup.
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Try Before You Buy for 14 days
Shade:$0 $38.00$22.80
Item Added to Bag!
Try Before You Buy for 14 days
$0 $22.80
Works Flawlessly With
This is the Foundation That Millions of Women Trust For Their Mature Skin
Baked Balance-n-Brighten Color Correcting Foundation
This is the Foundation That Millions of Women Trust For Their Mature Skin
Baked Balance-n-Brighten Color Correcting Foundation
- Our #1 bestseller - More than 7 million sold!
- Baked cream-to-powder formula resists caking and creasing
- Marbleized formula self-adjusts to your skin tone
- Handcrafted in Italy 🇮🇹
- Helps to color-correct and brighten sallow skin
- Dermatologist-approved and certified safe for all skin types
Let Our Pros Pick the Perfect Foundation and Shade for You
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It’s time for a new solution
It’s time for a new solution
Karina
“These days, liquid foundation feels so heavy on my skin and exaggerates every single fine line. I can’t wait to wash it off at the end of the day!”
Karina
Baked Balance-n-Brighten Won’t Cake or Crease in Your Fine Lines
This gorgeous baked foundation has a silky, lightweight feel you have to see to believe! The cream pigments are baked to perfection for 24 hours, formulated to melt into your skin to even out redness and discoloration without sinking and settling into wrinkles, age lines, happy creases – whatever you want to call them!
Diane
“Once I hit my 40s, my skin stopped cooperating. It felt like every foundation I tried made my skin so dry and irritated. I’ve basically stopped wearing it altogether – and I miss it!”
Diane
Baked Balance-n-Brighten is Dermatologist-Approved and Certified Safe for All Skin Types
Baked Balance-n-Brighten was the first makeup product to carry the National Rosacea Society Seal of Acceptance and earn the National Psoriasis Foundation Seal of Recognition. If heavy liquid foundations are leaving your skin irritated, let Baked Balance-n-Brighten Foundation give you sweet relief.
DERMATOLOGIST RECOMMENDED
DERMATOLOGIST RECOMMENDED
"Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller’s Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin."
Dr. Howard Sobel
Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital
Dee
“I’ve worn the same department store foundation for more than 30 years. I feel like it’s just not working anymore! My skin looks lackluster and I want to brighten it up!”
Dee
Baked Balance-n-Brighten Works With the Skin You’re In Now
As one of the only makeup brands focused on mature skin, we’re proud to provide a foundation solution that works for all ages. It’s infused with hydrating antioxidants to help soothe every complexion. The marbleized pigments help to neutralize and brighten sallow tones – and make shade matching a breeze! Plus, it’s effortless to apply with our fan-favorite Retractable Kabuki Brushes, so you can get gorgeous and get going faster.
20 years of geller gorgeous skin
When Laura developed Baked Balance-n-Brighten in 2004, she had no idea it would become the cult favorite solution still beloved after all these years. 20 years later, we’re proud to celebrate this game-changing product.
“Balance-n-Brighten changed my life – and changed how millions of women view and love their skin!”
Frequently Asked Questions
Is this a full coverage foundation?
No, this foundation provides light-to-medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage.
Will this cake on my skin?
Never. Our baked foundations aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powder foundations). This formula won’t settle into fine lines and will leave your skin looking fresh.
What is the return policy?
We want you to try your Laura Geller products and fall in love with them. If you're not happy with your purchase, send it back within 30 days for a full refund or exchange. We'll cover the return shipping cost.
