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Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Save 40% Award Winning*
3.9
Rated 3.9 out of 5 stars
53,299

The 40+ Club Kit (5PC)

Includes Foundation, Blush, Lipstick, Setting Powder, Brush & LUG Bag
$99.00 $166.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Balance-n-Brighten Color Correcting Foundation Soldier
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
43,975

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Starter Kit Soldier Image
baked starter kit B&A
Award Winning* #1 Seller
4.0
Rated 4.0 out of 5 stars
10,562

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
All Products Promotional Image

You're In The 40+ Club!

This club is for the over-40 crowd only! Join us for our once-a-year celebration with your age based discount

Sign Up For Your Age Based Discount
Best Seller
3.9
Rated 3.9 out of 5 stars
6,544

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Award Winning* Best Seller
3.9
Rated 3.9 out of 5 stars
8,455

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,170

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $112.00 VALUE
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Bliss x LG Mature Skin Must-Haves Soldier
Bliss x LG Mature Skin Must-Haves model B&A
Bliss x LG Mature Skin Must-Haves award image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,608

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
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double take baked full coverage foundation soldier image
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,290

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Award Winning*
4.0
Rated 4.0 out of 5 stars
5,886

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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under cover kit benefits
New
4.2
Rated 4.2 out of 5 stars
1,998

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,439

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00
Select Shade Just Peachy peach pink In the Buff neutral pink A Latte Love rosy brown Sheerly Amazing sheer neutral Figger Than Life berry pink Very Black Cherry berry brown Jammin' plum berry Terracotta Go dusty rose Cocoa Motionlight caramel Whatta Melonbright pink Brick Housered berry
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Award Winning*
4.3
Rated 4.3 out of 5 stars
2,490

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohldark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
ADD TO BAG
Baked Blush n brighten soldier
Award Winning*
4.4
Rated 4.4 out of 5 stars
7,720

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Summer Orchid (Natural Finish) bright pink, raspberry & champagne Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) Beachy Horizon (Matte Finish) bronze, coral & pink Rosรฉ All Day (Natural Finish) dusty rose, raspberry & pink Ethereal Rose (Natural Finish) lavender & soft pink Sunswept (Satin Finish) bronze, copper & pink Coral Cove (Natural Finish) warm pink, peach & champagne
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Bliss x LG Bright Idea Brightening Vitamin C Serum
4.2
Rated 4.2 out of 5 stars
28

Bright Idea Brightening Vitamin C Serum

Clinically proven to restore sallow and dull skin
$30.00
ADD TO BAG
Join the Waitlist Award Winning*
3.8
Rated 3.8 out of 5 stars
44,762

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
foundationals natural finish soldier image golden medium
Award Winning*
3.7
Rated 3.7 out of 5 stars
4,510

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Bliss x LG Under Eye Brightening Duo soldier
Ideal Fix model B&A in shade fair
Ideal Fix 7 model shade grid
New
4.2
Rated 4.2 out of 5 stars
2,091

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
Award Winning*
4.3
Rated 4.3 out of 5 stars
1,300

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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mature skin basics fair soldier image
Award Winning*
4.3
Rated 4.3 out of 5 stars
4,284

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
4.2
Rated 4.2 out of 5 stars
1,961

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
New
4.1
Rated 4.1 out of 5 stars
119

Blissful Basics Kit (7PC)

Our limited-edition kit for easy, effective skincare
$69.00 $99.00 VALUE
ADD TO BAG
Italian Marble Lipstick Soldier
Italian Marble Lipstick On Model Grid
Italian Marble Lipstick PLP Awards Image
Award Winning*
4.0
Rated 4.0 out of 5 stars
2,754

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
ADD TO BAG
4.3
Rated 4.3 out of 5 stars
630

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauvewarm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
ADD TO BAG
4.4
Rated 4.4 out of 5 stars
1,632

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
ADD TO BAG
Best Seller
4.1
Rated 4.1 out of 5 stars
1,451

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharpโ€”just like you.
$24.00
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girldark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Bliss x LG Drench & Quench Moisturizer
New
4.7
Rated 4.7 out of 5 stars
105

Drench & Quench All-Day Moisturizer

The solution for a dry, parched complexion
$26.00
ADD TO BAG
Award Winning*
4.4
Rated 4.4 out of 5 stars
1,908

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
ADD TO BAG
Best Seller
4.6
Rated 4.6 out of 5 stars
1,229

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00
ADD TO BAG
4.4
Rated 4.4 out of 5 stars
1,170

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00
ADD TO BAG
Makeup Made Simple Kit (3PC) Soldier
Award Winning*
3.8
Rated 3.8 out of 5 stars
2,642

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Spackle Skin Perfecting Primer: Hydrate Soldier
Spackle Skin Perfecting Primer: Hydrate On Model Before and After Image
Spackle Skin Perfecting Primer: Hydrate PLP Award Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
2,105

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00
ADD TO BAG
TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,620

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00
Select Blush Shade Graceful Guava bright coral Refreshing Rose dusty rose True Tawnyhint of bronze Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.