All Makeup

  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    Save 71%
    New dotwhack in red
    4.8
    Rated 4.8 out of 5 stars
    11

    Best of the Best Cream Full Face Basics

    $168.00
    $49.00 $168.00
    Save 71%
  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
    Save 57%
    4.6
    Rated 4.6 out of 5 stars
    443

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
    Save 57%
  • Best of the Best Palette with back of package instructions
    BOTB B&A Charlotte
    Award winning badge image
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    4,706

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Best of the Best Palette with back of package instructions
    BOTB B&A Charlotte
    Award winning badge image
    Save 61%

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 56%
    3.9
    Rated 3.9 out of 5 stars
    49,195

    Makeup Made Simple Kit (3PC)

    $102.00
    $45.00 $102.00
    Save 56%
  • Daily Routine: Natural Finish Full Face Kit - soldier
    Daily Routine Full Look Model B+A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 57%
    4.0
    Rated 4.0 out of 5 stars
    68,619

    Daily Routine: Natural Finish Full Face Kit (4 PC)

    $120.00
    $52.00 $120.00
    Save 57%
  • Laura’s Eye Framing Essentials (3PC) Medium Brown Soldier
    Laura’s Eye Framing Essentials (3PC) collection
    Save 50%
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    2

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
    Save 50%
  • Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit - soldier
    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit Light BA
    Save 50%
    New dotwhack in red
    5.0
    Rated 5.0 out of 5 stars
    3

    Laura’s 3 E’s: Eyebrows, Eyelash & Eyeliner Kit (3PC)

    $72.00
    $36.00 $72.00
    Save 50%
  • Best of the Best Cream Starter Kit (3PC) - Porcelain
    Best of the Best Cream Full Face Basics BA2
    Best of the Best Cream Starter Kit (3PC) shade chart
    Save 70%
    New dotwhack in red
    4.5
    Rated 4.5 out of 5 stars
    103

    Best of the Best Cream Starter Kit (3PC)

    $232.00
    $69.00 $232.00
    Save 70%
  • Balance-Brighten Soldier - Porcelain
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    3.9
    Rated 3.9 out of 5 stars
    48,672

    Baked Balance-n-Brighten Color Correcting Foundation

    $38.00
    $20.90 $38.00
  • Light and Full Coverage Kit - Soldier
    Light & Full Coverage - Model B&A - Golden Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 47%
    4.0
    Rated 4.0 out of 5 stars
    8,301

    Light and Full Coverage Kit (2 PC)

    $76.00
    $40.00 $76.00
    Save 47%
  • Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 64%
    4.0
    Rated 4.0 out of 5 stars
    69,067

    Baked Starter Kit (3PC)

    $190.00
    $69.00 $190.00
    Save 64%
  • Double Take Baked Soldier - Medium
    Laura Geller Double Take Baked Foundation Before and After model image in shade Toffee
    Award winning badges image
    4.0
    Rated 4.0 out of 5 stars
    6,991

    Double Take Baked Full Coverage Foundation

    $38.00
    $20.90 $38.00
  • Jelly Balm Lip Color Soldier
    Jelly Balm Lip Color Model Grid in a latte love
    BEST SELLER
    4.5
    Rated 4.5 out of 5 stars
    4,223

    Jelly Balm Hydrating Lip Color

    $24.00
    $13.20 $24.00
    BEST SELLER
  • Baked Starter Kit - Tuscan Dreams in light
    Laura Geller Best of the Best Tuscan Dreams B&A in shade Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 61%
    4.1
    Rated 4.1 out of 5 stars
    1,667

    Baked Starter Kit - Tuscan Dreams (3 PC)

    $178.00
    $69.00 $178.00
    Save 61%
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    LIMITED SUPPLY
    3.4
    Rated 3.4 out of 5 stars
    97

    Line Smoother Fine Line Blurring Primer

    $45.00
    $45.00
    LIMITED SUPPLY
  • Ideal Fix Soldier - Light
    Ideal Fix Concealer Model B&A in Light
    4.3
    Rated 4.3 out of 5 stars
    2,804

    Ideal Fix Concealer

    $29.00
    $15.95 $29.00
  • The 40+ Club Kit (3PC) soldier in Light
    Balance-n-Brighten Model B&A in Fair
    Baked Starter Kit Full Coverage Award Winning Image
    Save 53%
    4.0
    Rated 4.0 out of 5 stars
    60,515

    40+ Club Kit (3PC)

    $96.00
    $45.00 $96.00
    Save 53%
  • foundationals main soldier
    BNB Model B&A Older Model - Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 50%
    3.8
    Rated 3.8 out of 5 stars
    49,923

    Foundationals Kit - Natural Finish (2PC)

    $64.00
    $32.00 $64.00
    Save 50%
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    LIMITED SUPPLY
    4.3
    Rated 4.3 out of 5 stars
    47

    Line Smoother Under Eye Kit (2PC)

    $74.00
    $55.00 $74.00
    LIMITED SUPPLY
  • Cult Classics Full Face Kit (6 PC) - medium
    Cult Classics B&A Medium
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    71,581

    Cult Classics Full Face Kit (6 PC)

    $182.00
    $69.00 $182.00
    Save 62%
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 50%
    4.8
    Rated 4.8 out of 5 stars
    12

    Everyday Eye & Lip Kit (2PC)

    $48.00
    $24.00 $48.00
    Save 50%
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover Laura Geller's complete collection of easy-to-use makeup, all made for mature skin. Our assortment of foolproof beauty is always designed with all skin types and concerns in mind. From our award-winning icon Baked Balance-n-Brighten Foundation which can help color correct redness and cover up dark circles, to our bestselling Spackle Skin Perfecting Makeup Primers that work to minimize pores and fine lines under makeup, you'll find the best mature skin-friendly beauty products to suit your skin.Our complete collection of Laura Geller beauty products are perfect for your everyday makeup look or for special occasions too. Many of our highest-rated products are created with our signature Baked technique. These silky makeup powders are handmade in Italy and then baked for 24 hours, creating uniquely marbleized powders that apply smoothly and blend effortlessly.When you hit 40, you need makeup that's made for the changes in your skin. That's exactly why our formulas deliver the results our customers expect, like solutions for dark spots and rosacea along with foundations that don't settle or crease in fine lines. Our baked foundations are even dermatologist-approved and clinically proven to be safe for sensitive skin! Shop our premium makeup collection today and experience the difference that makeup for mature skin can make in your beauty routine.