Best Sellers
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Save 40% Award Winning*
3.9
Rated 3.9 out of 5 stars
53,298

The 40+ Club Kit (5PC)

Includes Foundation, Blush, Lipstick, Setting Powder, Brush & LUG Bag
$99.00 $166.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Balance-n-Brighten Color Correcting Foundation Soldier
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
43,974

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Baked Starter Kit Soldier Image
baked starter kit B&A
Award Winning* #1 Seller
4.0
Rated 4.0 out of 5 stars
10,562

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Sellers Promotional Image

You're In The 40+ Club!

This club is for the over-40 crowd only! Join us for our once-a-year celebration with your age based discount

Sign up for your age based discount
Best Seller
3.9
Rated 3.9 out of 5 stars
6,544

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
double take baked full coverage foundation soldier image
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,290

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Award Winning* Best Seller
3.9
Rated 3.9 out of 5 stars
8,455

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Makeup Made Simple Kit (3PC) Soldier
Award Winning*
3.8
Rated 3.8 out of 5 stars
2,642

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Bliss x LG Mature Skin Must-Haves Soldier
Bliss x LG Mature Skin Must-Haves model B&A
Bliss x LG Mature Skin Must-Haves award image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,608

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Bliss x LG The Essentials Kit
Best Seller
4.4
Rated 4.4 out of 5 stars
188

The Essentials Kit

Includes: Cleanser, Moisturizer & Eye Cream
$54.00 $68.00 VALUE
ADD TO BAG
mature skin basics fair soldier image
Award Winning*
4.3
Rated 4.3 out of 5 stars
4,284

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Sellers Promotional Image
Baked Blush n brighten soldier
Award Winning*
4.4
Rated 4.4 out of 5 stars
7,720

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Summer Orchid (Natural Finish) bright pink, raspberry & champagne Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) Beachy Horizon (Matte Finish) bronze, coral & pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Ethereal Rose (Natural Finish) lavender & soft pink Sunswept (Satin Finish) bronze, copper & pink Coral Cove (Natural Finish) warm pink, peach & champagne
ADD TO BAG
Best Seller
4.6
Rated 4.6 out of 5 stars
292

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$16.00 - $26.00
Select Shade Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Angled Blush Brush sculpts cheekbones All-Over Eyeshadow Brush maximum eyeshadow color pay-off Full Coverage Foundation Blending Brush Blush and Bronzer Brush sculpts and blends Full Face Powder Brush hugs shape of your face, blends powders Concealer and Foundation Brush blends liquid or powder Angled Precision Concealer Brush Foundation Brushbuff and blends liquid or cream foundations Classic Bronzer Brushsculpts and defines Dual-Ended Setting Powder Brushlayer powders
ADD TO BAG
Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
Award Winning*
4.3
Rated 4.3 out of 5 stars
1,300

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
ADD TO BAG
Best Seller
4.6
Rated 4.6 out of 5 stars
1,229

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00
ADD TO BAG
The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,170

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $112.00 VALUE
ADD TO BAG
foundationals natural finish soldier image golden medium
Award Winning*
3.7
Rated 3.7 out of 5 stars
4,510

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
baked balance n brighten soldier image
Award Winning*
4.0
Rated 4.0 out of 5 stars
6,107

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
ADD TO BAG
Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Award Winning*
4.3
Rated 4.3 out of 5 stars
2,490

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohldark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
ADD TO BAG
pink butter cream blush duo soldier
Save 28% Award Winning*
4.8
Rated 4.8 out of 5 stars
9

Best of Blush Kit (2PC)

Includes Blush & Blush Brush
$39.00 $54.00 VALUE
Select Blush Shade Tropic Hues (Satin Finish) coral, gold & pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Coral Cove (Natural Finish) warm pink, peach & champagne Sunswept (Satin Finish) bronze, copper & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink
ADD TO BAG
Award Winning*
4.0
Rated 4.0 out of 5 stars
5,886

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Seller
4.4
Rated 4.4 out of 5 stars
2,439

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00
Select Shade Just Peachy peach pink In the Buff neutral pink A Latte Love rosy brown Sheerly Amazing sheer neutral Figger Than Life berry pink Very Black Cherry berry brown Jammin' plum berry Terracotta Go dusty rose Cocoa Motionlight caramel Whatta Melonbright pink Brick Housered berry
ADD TO BAG
4.2
Rated 4.2 out of 5 stars
1,961

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
Best Seller
4.1
Rated 4.1 out of 5 stars
1,451

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girldark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
ADD TO BAG
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,373

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Bliss x LG Eye Do All Things Brightening Eye Gel
4.0
Rated 4.0 out of 5 stars
86

Eye Do All Things Brightening Eye Gel

Brighten up the look of tired eyes and dark circles
$24.00
ADD TO BAG
Award Winning* New
4.3
Rated 4.3 out of 5 stars
7,716

The New Icons Kit (6 PC)

Includes: Foundation, Primer, Highlighter, Blush, Lipstick, & Kabuki Brush
$110.00 $176.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Award Winning* #1 Seller
4.3
Rated 4.3 out of 5 stars
752

Home + Away Balance-n-Brighten Foundation Kit (2PC)

Includes: Full-Sized & Travel Foundation
$45.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Tan Deep
ADD TO BAG
Join the Waitlist Award Winning*
3.8
Rated 3.8 out of 5 stars
44,761

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
Award Winning*
4.4
Rated 4.4 out of 5 stars
1,908

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
ADD TO BAG

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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our 3PC Face the Day Kit, which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Why do we call these the best of our best? Simple: these are the top selling Laura Geller beauty products our devoted Geller gal fanbase just can’t get enough of. Here you can find the tried-and-true favorites with more than 20 years of makeup artist approval. Try out iconic beauty products like our Spackle Skin Perfecting Primer, one of the first clear primers on the market! Can’t decide where to start? Go for some of our curated beauty gift sets like our celebrity-approved Cult Classics Kit or the easy-to-use Daily Routine Kit with everything you need to create a fast makeup look. Get colorful too with iconic makeup favorites like Laura’s Jelly Balm hydrating lipsticks or the long-lasting INKcredible Waterproof Eyeliners with a built-in makeup pencil sharpener.