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Deal of the Day Save 63%
3.9
Rated 3.9 out of 5 stars
8,346

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $44.00 ( 42 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Balance-n-Brighten Color Correcting Foundation Soldier
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
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Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
43,688

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,458

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Our Best, Named The Best!

Baked Balance-n-Brighten Foundation was named an Oprah Daily Editor's Choice!

Shop Award Winning

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Save 64% Award Winning*
4.0
Rated 4.0 out of 5 stars
10,424

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 68% Award Winning*
4.4
Rated 4.4 out of 5 stars
4,270

The Complete Baked Starter Kit

Includes: Best of the Best Palette, Foundation, 5 Brushes, & Bag
$159.00 $96.00 ( 39 % Off) $299.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,368

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $9.60 ( 60 % Off)
Select Shade In the Buff neutral pink A Latte Love rosy brown Sheerly Amazing sheer neutral Figger Than Life berry pink Very Black Cherry berry brown Jammin' plum berry Terracotta Go dusty rose Cocoa Motionlight caramel Whatta Melonbright pink Brick Housered berry Just Peachy peach pink
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Award Winning*
4.4
Rated 4.4 out of 5 stars
4,112

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
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Save 59% Award Winning*
4.4
Rated 4.4 out of 5 stars
4,531

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $99.00 ( 34 % Off) $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.4
Rated 4.4 out of 5 stars
7,650

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $19.20 ( 40 % Off)
Select Blush Shade Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Summer Orchid (Natural Finish) bright pink, raspberry & champagne Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) Beachy Horizon (Matte Finish)bronze, coral & pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Ethereal Rose (Natural Finish)lavender & soft pink Sunswept (Satin Finish)bronze, copper & pink Coral Cove (Natural Finish) warm pink, peach & champagne
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Award Winning*
3.9
Rated 3.9 out of 5 stars
5,240

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.0
Rated 4.0 out of 5 stars
5,846

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.3
Rated 4.3 out of 5 stars
2,439

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Soft Black Kohl light black Dark Brown Kohlrich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Khaki Kohllight brown Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Midnight Blue Kohldeep blue Bronzed Berry Kohlgolden berry
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Save 52% Award Winning*
3.7
Rated 3.7 out of 5 stars
4,485

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 44% New
4.2
Rated 4.2 out of 5 stars
2,015

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $29.00 ( 25 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Award Winning*
4.3
Rated 4.3 out of 5 stars
1,243

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00 $21.60 ( 40 % Off)
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Save 56% Award Winning*
4.3
Rated 4.3 out of 5 stars
4,163

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $45.00 ( 40 % Off) $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 50% New
4.2
Rated 4.2 out of 5 stars
1,916

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $26.00 ( 33 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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4.2
Rated 4.2 out of 5 stars
1,892

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Award Winning*
4.0
Rated 4.0 out of 5 stars
2,707

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $9.60 ( 60 % Off)
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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4.3
Rated 4.3 out of 5 stars
620

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00 $8.40 ( 60 % Off)
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauvewarm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
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4.4
Rated 4.4 out of 5 stars
1,591

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $20.40 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
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Save 50% Award Winning*
3.8
Rated 3.8 out of 5 stars
44,458

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Bliss x LG Drench & Quench Moisturizer
New
4.7
Rated 4.7 out of 5 stars
101

Drench & Quench All-Day Moisturizer

The solution for a dry, parched complexion
$26.00 $18.20 ( 30 % Off)
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Award Winning*
4.4
Rated 4.4 out of 5 stars
1,889

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,394

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,189

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $14.40 ( 40 % Off)
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4.4
Rated 4.4 out of 5 stars
1,161

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $14.40 ( 40 % Off)
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Save 57% Award Winning*
3.8
Rated 3.8 out of 5 stars
2,624

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Spackle Skin Perfecting Primer: Hydrate Soldier
Spackle Skin Perfecting Primer: Hydrate On Model Before and After Image
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Award Winning*
4.4
Rated 4.4 out of 5 stars
2,066

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00 $21.60 ( 40 % Off)
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4.1
Rated 4.1 out of 5 stars
1,603

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00 $15.00 ( 50 % Off)
Select Blush Shade Graceful Guava bright coral Refreshing Rose dusty rose True Tawny hint of bronze Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink
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Baked Natural Glow Highlighter Soldier
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Award Winning*
4.5
Rated 4.5 out of 5 stars
1,063

Baked Natural Glow Highlighter

Glow without the glitter.
$24.00 $14.40 ( 40 % Off)
Select Shade French Vanilla soft sheer cream Portofinosoft sheer champagne
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Join the Waitlist
4.3
Rated 4.3 out of 5 stars
640

Foundation Brush

Blend your favorite Laura Geller foundations to your desired finish.
$18.00 $10.80 ( 40 % Off)

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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.