Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
43,975

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning* #1 Seller
4.0
Rated 4.0 out of 5 stars
10,562

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.4
Rated 4.4 out of 5 stars
7,720

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Summer Orchid (Natural Finish) bright pink, raspberry & champagne Apricot Berry (Satin Finish) champagne, bronze & berry pink Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) Beachy Horizon (Matte Finish) bronze, coral & pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Ethereal Rose (Natural Finish) lavender & soft pink Sunswept (Satin Finish) bronze, copper & pink Coral Cove (Natural Finish) warm pink, peach & champagne
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Award Winning* Best Seller
3.9
Rated 3.9 out of 5 stars
8,455

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
3.9
Rated 3.9 out of 5 stars
5,290

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.0
Rated 4.0 out of 5 stars
5,886

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
6,544

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.3
Rated 4.3 out of 5 stars
2,490

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohldark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
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4.4
Rated 4.4 out of 5 stars
4,170

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $112.00 VALUE
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4.0
Rated 4.0 out of 5 stars
2,754

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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3.7
Rated 3.7 out of 5 stars
4,510

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.2
Rated 4.2 out of 5 stars
1,961

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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4.4
Rated 4.4 out of 5 stars
2,105

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,451

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girldark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Award Winning*
4.4
Rated 4.4 out of 5 stars
1,908

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Award Winning*
4.3
Rated 4.3 out of 5 stars
1,300

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,229

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00
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4.4
Rated 4.4 out of 5 stars
1,170

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00
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Award Winning*
3.8
Rated 3.8 out of 5 stars
2,642

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,620

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00
Select Blush Shade Graceful Guava bright coral Refreshing Rose dusty rose True Tawnyhint of bronze Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink
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Save 43%
4.1
Rated 4.1 out of 5 stars
11,362

Baked Starter Kit (3PC)

Includes Foundation & Brush
$99.00 $174.00 VALUE
Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones
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4.4
Rated 4.4 out of 5 stars
1,632

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
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4.5
Rated 4.5 out of 5 stars
1,078

Baked Natural Glow Highlighter

Glow without the glitter.
$24.00
Select Shade French Vanilla soft sheer cream Portofinosoft sheer champagne
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4.3
Rated 4.3 out of 5 stars
1,064

Sculpt-n-Stay Waterproof Brow Pencil & Gel

Build your best brows!
$22.00
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Dark Brown medium brown-dark brown hair Soft Black salt & pepper-black hair, or if you have a few grays
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4.3
Rated 4.3 out of 5 stars
630

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauvewarm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
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Award Winning*
4.2
Rated 4.2 out of 5 stars
763

Spackle Skin Perfecting Primer: Original Clear

The makeup primer that started it all! A fan-fave since 1999.
$36.00
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3.9
Rated 3.9 out of 5 stars
779

Spackle Waterproof Eyeshadow Primer

Insure your eyeshadow against smudges and fading.
$24.00
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Award Winning*
3.3
Rated 3.3 out of 5 stars
880

Spackle Skin Perfecting Primer: Brighten-n-Blur

Blur pores and fine lines while boosting radiance.
$36.00
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4.1
Rated 4.1 out of 5 stars
294

Full Face Powder Brush

Use it to set makeup or smooth your coverage.
$22.00
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Best Seller
4.6
Rated 4.6 out of 5 stars
292

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$16.00 - $26.00
Select Shade Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Angled Blush Brush sculpts cheekbones All-Over Eyeshadow Brush maximum eyeshadow color pay-off Full Coverage Foundation Blending Brush Blush and Bronzer Brush sculpts and blends Full Face Powder Brush hugs shape of your face, blends powders Concealer and Foundation Brush blends liquid or powder Angled Precision Concealer Brush Foundation Brushbuff and blends liquid or cream foundations Classic Bronzer Brushsculpts and defines Dual-Ended Setting Powder Brushlayer powders
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Award Winning*
3.9
Rated 3.9 out of 5 stars
5,922

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $76.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.1
Rated 4.1 out of 5 stars
391

Swipe-n-Line Instant Eye Perfecting Stick

Flip your lids.
$24.00
Select Shade Natural shadow: shimmery toasted-brown, liner: rich chestnut Earthy shadow: shimmery taupe-green, liner: warm green Dramatic shadow: shimmery sage-gray, liner: stormy blue Classic shadow: shimmery golden-beige, liner: black Glam shadow: shimmery mauve, liner: deep plum Smokey shadow: shimmery gray, liner: soft charcoal Warm shadow: shimmery bronze, liner: rich brown
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