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40,000+ 5 Star Reviews

Your Search for The Perfect Foundation Ends Here

Blurs Fine Lines and Wrinkles

Covers Dark Spots and Pores

Weightless All Day Wear - Not Cakey

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30 Day Money Back Guarantee

Older woman applying makeup with a brush and compact.
Person holding an open compact with a light-colored powder inside.Woman smiling with short brown hair, nose ring, wearing a black V-neck sweater.

Amber R

Fair

I'm sorry, I can't do that.

Verified Buyer

Beautiful natural light finish
I feel that this foundation gave me a great base…evening out my skin tone and helping to cover the redness I tend to have.

I'm sorry, I can't do that.

Verified Buyer

A person with a colorful headband and curly hair, wearing a black shirt, smiles slightly.A person with curly hair wearing a black shirt, looking slightly upward.

Caroline O

Golden Medium

I'm sorry, I can't do that.

Verified Buyer

Perfection, Amazing, I didn’t know I needed this! Flawless takes away my redness helps with my hyperpigmentation and evens out my textured skin

I'm sorry, I can't do that.

Verified Buyer

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Umber S

Light

I'm sorry, I can't do that.

Verified Buyer

Skin Like Coverage
I love that it’s not drying like other powders. It give a very natural skin like finish which I love the most. It covered my redness and dark spots too.

I'm sorry, I can't do that.

Verified Buyer

A person smiling at the camera with light eyes and brown hair.Portrait of a person wearing a beige headscarf, with a neutral expression.

Carole M

Medium

I'm sorry, I can't do that.

Verified Buyer

Natural coverage that evens tone and doesn't feel or look cakey Love the lightweight feel of this without compromising coverage.

I'm sorry, I can't do that.

Verified Buyer

Person holding an open compact with a light-colored powder inside.Woman smiling with short brown hair, nose ring, wearing a black V-neck sweater.

Amber R

Fair

I'm sorry, I can't do that.

Verified Buyer

Beautiful natural light finish
I feel that this foundation gave me a great base…evening out my skin tone and helping to cover the redness I tend to have.

I'm sorry, I can't do that.

Verified Buyer

A person with a colorful headband and curly hair, wearing a black shirt, smiles slightly.A person with curly hair wearing a black shirt, looking slightly upward.

Caroline O

Golden Medium

I'm sorry, I can't do that.

Verified Buyer

Perfection, Amazing, I didn’t know I needed this! Flawless takes away my redness helps with my hyperpigmentation and evens out my textured skin

I'm sorry, I can't do that.

Verified Buyer

A person wearing a brown headscarf, looking at the camera, against a plain background.Portrait of a person wearing a beige headscarf, with a neutral expression.

Umber S

Light

I'm sorry, I can't do that.

Verified Buyer

Skin Like Coverage
I love that it’s not drying like other powders. It give a very natural skin like finish which I love the most. It covered my redness and dark spots too.

I'm sorry, I can't do that.

Verified Buyer

A person smiling at the camera with light eyes and brown hair.Portrait of a person wearing a beige headscarf, with a neutral expression.

Carole M

Medium

I'm sorry, I can't do that.

Verified Buyer

Natural coverage that evens tone and doesn't feel or look cakey Love the lightweight feel of this without compromising coverage.

I'm sorry, I can't do that.

Verified Buyer

Person holding an open compact with a light-colored powder inside.Woman smiling with short brown hair, nose ring, wearing a black V-neck sweater.

Amber R

Fair

I'm sorry, I can't do that.

Verified Buyer

Beautiful natural light finish
I feel that this foundation gave me a great base…evening out my skin tone and helping to cover the redness I tend to have.

I'm sorry, I can't do that.

Verified Buyer

A person with a colorful headband and curly hair, wearing a black shirt, smiles slightly.A person with curly hair wearing a black shirt, looking slightly upward.

Caroline O

Golden Medium

I'm sorry, I can't do that.

Verified Buyer

Perfection, Amazing, I didn’t know I needed this! Flawless takes away my redness helps with my hyperpigmentation and evens out my textured skin

I'm sorry, I can't do that.

Verified Buyer

A person wearing a brown headscarf, looking at the camera, against a plain background.Portrait of a person wearing a beige headscarf, with a neutral expression.

Umber S

Light

I'm sorry, I can't do that.

Verified Buyer

Skin Like Coverage
I love that it’s not drying like other powders. It give a very natural skin like finish which I love the most. It covered my redness and dark spots too.

I'm sorry, I can't do that.

Verified Buyer

A person smiling at the camera with light eyes and brown hair.Portrait of a person wearing a beige headscarf, with a neutral expression.

Carole M

Medium

I'm sorry, I can't do that.

Verified Buyer

Natural coverage that evens tone and doesn't feel or look cakey Love the lightweight feel of this without compromising coverage.

I'm sorry, I can't do that.

Verified Buyer

Person holding an open compact with a light-colored powder inside.Woman smiling with short brown hair, nose ring, wearing a black V-neck sweater.

Amber R

Fair

I'm sorry, I can't do that.

Verified Buyer

Beautiful natural light finish
I feel that this foundation gave me a great base…evening out my skin tone and helping to cover the redness I tend to have.

I'm sorry, I can't do that.

Verified Buyer

Experience Lightweight, Crease-Free Perfection

Close-up of a smiling woman's face with dotted annotation circles.

Softens the look of fine lines and wrinkles

Brightens dark spots and circles

Minimizes the look of pores for a smoother finish

Experience Lightweight, Crease-Free Perfection

We understand mature skin, and that's why we created a foundation that delivers the perfect blend of coverage, comfort, and care.

Dermatologist-Tested for Sensitive Skin

Approved for use on sensitive skin, including conditions like rosacea and psoriasis, ensuring gentle care.

Natural, Radiant Finish

Makes dull skin look brighter and more even, with a natural finish that looks like your skin at its very best

Long-Lasting, All-Day Wear

Stays flawless and fresh from morning to night without touch-ups, providing worry-free coverage.

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You Need Makeup for Mature Skin

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

"No matter who you are or what age you are, if you come to baked makeup, you won't need to use any other kind of product because this is foolproof!"

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Shade Matching Is A Breeze

Our baked foundations self-adjust with color-correcting shades to match your skin tone. Whether you choose a shade slightly lighter or darker, it will still work for you.

Take the Shade Finder Quiz

Love It or return it free

Over 20,000 five star reviews mean we’re confident you’ll love Baked Balance-n-Brighten. But if you don’t? Send it back within 30 days and get a full refund.

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A silhouetted crowd of people facing a bright, decorated ferris wheel at sunset.

7 Million Sold & Counting!

Flawless crease-free Coverage, Or Your Money Back!

Try our award-winning foundation for yourself and see why we’ve sold over 7,000,000!

Crease-free formula for mature skin

Adjusts to skin tone for a perfect match

Nourishes skin with antioxidants

All day wear

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30 Day Money Back Guarantee

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Text saying '#1 Best Seller' in bold white letters on a black background.
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Geller Gals Love Baked Balance-n-Brighten

A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
A woman smiling in front of a brick wall, wearing a white top and necklace.A person smiles while sitting outside against a brick wall.Two people with long hair smiling closely at the camera.Person with short hair and colorful outfit smiling in a restaurant setting.Person with short hair and colorful outfit smiling in a restaurant setting.A person wearing a brown hijab, looking towards the camera.A woman with curly hair and gold hoop earrings, looking upwards.A woman with curly hair and gold hoop earrings, looking upwards.
Side-by-side before and after photos highlighting skin improvements.

Ingredients Your Skin Will Love

Our award-winning, gentle foundation is specially-formulated for mature skin.

Centella Asiatica

Known for its soothing properties, this extract can help calm redness and irritation.

Vitamin E

This antioxidant helps keep skin hydrated and prevent moisture loss, keeping your complexion soft and radiant.

Jojoba Seed Oil

Lightweight, nourishing oil that promotes skin elasticity and smoothness.

White Tea Extract

Rich in antioxidants, white tea helps to calm, protect, and replenish damaged skin.

Select Shade

30 Day Money Back Guarantee

Look Alive Like These Geller Gals With Our Baked Balance-n-Brighten!

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified

“Already ordering more"

“I have tried hundreds of products over the years to help with my rosacea. This is my second day using this, and I’m already ordering another one so I don’t run out!

- Sheri A.

Verified

"Dewy & youthful"

“The Baked products are my new go-to! I am 57 years old, and this palette gives my skin a dewy, youthful look.”

- Cindy W.

Verified

"Only takes 5 minutes"

“You don't even know you have it on! I am 71 and you don't notice any wrinkles while I am wearing this makeup. Blends your skin tone, and takes me about 5 minutes to do my face.”

- Barb W.

Verified

“So easy!"

“I love love love the Baked foundation. The angled brush is so easy to use, the highlighter and blush are exactly right for my skin. So easy to apply. My friends are even asking about my makeup.”

- Jennifer L.

Verified