All Products
Baked Starter Kit (3PC)
Kajal Longwear Mascara
Baked Balance-n-Brighten Color Correcting Foundation
Daily Routine: Natural Finish Full Face Kit (4 PC)
Cult Classics Full Face Kit (6 PC)
Baked Balance-n-Glow Color Correcting Foundation
The Best of the Best Baked Face Palette
Spackle Skin Perfecting Primer
Makeup Made Simple Kit (3PC)
The Ideal Fix Concealer
Baked Blush-n-Brighten Marbleized Blush
Kajal Longwear Eyeliner
Italian Marble Lipstick
INKcredible Waterproof Gel Eyeliner Pencil
The Foundationals Kit - Natural Finish (2PC)
Jelly Balm Hydrating Lip Color
Double Take Baked Full Coverage Foundation
Mature Skin Basics Kit (3 PC)
Double Take Liquid Foundation
Always There Lengthening Mascara Classic + Waterproof Duo
The Elder Millennial Skincare Kit (4 PC)
Sculpt-n-Stay Waterproof Brow Pencil & Gel
Better, Brighter Skin Kit (4PC)
Daily Routine: Natural Finish Full Face Kit 3.0 (4 PC)
Prep & Set Duo
On the Bright Side Vitamin C Kit
Marble-ous Lip Duo (2PC)
Renew & Smooth Resurfacing Night Serum
Rose Gold Rescue Gentle Foaming Cleanser for Sensitive Skin
Mighty Marshmallow Brightening Face Mask
Brush Bestsellers
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Item Added to Bag!
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Works Flawlessly With
Frequently
Asked Questions
Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!
Check out informational videos on each product page, with how-to videos straight from out founder herself!
At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!
Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!
Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!
We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.
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From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.