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  • Fran Drescher with Laura Geller Spackle franchise
    Award winning badges image
    Save 40%
    4.4
    Rated 4.4 out of 5 stars
    1,831

    Spackle Skin Perfecting Primer

    $38.00
    $22.80 $38.00
    Save 40%
  • BOTB Soldier
    BOTB B&A Charlotte
    The Best of the Best Baked Face Palette
    Save 63%
    4.4
    Rated 4.4 out of 5 stars
    4,644

    The Best of the Best Baked Face Palette

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    $46.00 $126.00
    Save 63%
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 62%
    4.4
    Rated 4.4 out of 5 stars
    889

    Bold Beauty Kajal Duo

    $50.00
    $19.00 $50.00
    Save 62%
  • Italian Marble Lipstick Soldier - Berry Vanilla
    Laura Geller Italian Marble Lipstick model shade grid
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    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    3,432

    Italian Marble Lipstick

    $24.00
    $12.00 $24.00
    BEST SELLER
  • Best of Blush Kit Soldier
    Blush-n-Brighten Model Grid in pink buttercream
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    Save 61%
    4.6
    Rated 4.6 out of 5 stars
    49

    Best of Blush Kit (2PC)

    $56.00
    $22.00 $56.00
    Save 61%
  • Foundationals Satin soldier in Light
    Baked Balance-n-Glow Color Illuminating Foundation model B&A in shade Light
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    Save 56%
    4.0
    Rated 4.0 out of 5 stars
    6,874

    Foundationals Kit - Satin Finish (2PC)

    $64.00
    $28.00 $64.00
    Save 56%
  • Holiday Daily Routine Kit - fair
    Holiday Daily Routine Kit Model B&A in Medium
    Holiday Daily Routine Kit Textures
    Save 55%
    3.9
    Rated 3.9 out of 5 stars
    57,286

    Holiday Daily Routine Kit (5PC)

    $146.00
    $65.00 $146.00
    Save 55%
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 75%
    4.4
    Rated 4.4 out of 5 stars
    25

    Glam on the Go Face + Eye Palettes (3PC)

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    $29.00 $117.00
    Save 75%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 51%
    3.8
    Rated 3.8 out of 5 stars
    43,296

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    5.0
    Rated 5.0 out of 5 stars
    2

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $14.40 $24.00
  • Baked Starter Kit Full Coverage - Tuscan Dreams soldier
    Double Take Baked Model B&A in Fair
    Spackle Skin Perfecting Primer Duos Award Image
    Save 63%
    3.7
    Rated 3.7 out of 5 stars
    36

    Baked Starter Kit Full Coverage - Tuscan Dreams (3 PC)

    $178.00
    $66.00 $178.00
    Save 63%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 75%
    5.0
    Rated 5.0 out of 5 stars
    2

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    Save 75%
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.4
    Rated 4.4 out of 5 stars
    813

    Kajal Longwear Mascara

    $26.00
    $14.30 $26.00
  • All Seasons of Beauty Kit Madison Ave - Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    Save 65%
    4.1
    Rated 4.1 out of 5 stars
    13

    All Seasons of Beauty Kit - Madison Ave. Mattes (4PC)

    $142.00
    $49.00 $142.00
    Save 65%
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 62%
    4.3
    Rated 4.3 out of 5 stars
    2,809

    The Under Cover Kit (2PC)

    $52.00
    $20.00 $52.00
    Save 62%
  • All Day Matte Eye Kit Soldier
    The Delectables Baked Eyeshadows Madison Ave. Mattes - textures
    All Day Matte Eye Kit Model B&A in Light
    Save 70%
    4.4
    Rated 4.4 out of 5 stars
    477

    All Day Matte Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    438

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 61%
    4.5
    Rated 4.5 out of 5 stars
    125

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $27.00 $70.00
    Save 61%
  • Geller On The Go Travel Kit - Soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 72%
    5.0
    Rated 5.0 out of 5 stars
    1

    Geller On The Go Travel Kit (3PC)

    $174.00
    $49.00 $174.00
    Save 72%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    13

    Night-n-Day Magnifying Mascara Kit

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    $20.00 $52.00
    Save 62%
  • Makeup Made Simple Kit Soldier
    Baked Balance-n-Brighten Model B&A in Light
    Baked Starter Kit Full Coverage Award Winning Image
    Save 62%
    3.8
    Rated 3.8 out of 5 stars
    48,041

    Makeup Made Simple Kit (3PC)

    $102.00
    $39.00 $102.00
    Save 62%
Baked Balance-n-Brighten texture image

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Foundations textures

For your perfect shade:

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Frequently Asked Questions

  • What are your top bestsellers?

    Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

  • How do I apply my new Laura Geller products?

    Check out informational videos on each product page, with how-to videos straight from out founder herself!

  • What's Laura Geller Beauty's mission statement?

    At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

  • You have so many great products! Where should I start?

    Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

  • What is baked makeup and how is it different?

    Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!