Best Sellers
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
#1 Seller
3.8
Rated 3.8 out of 5 stars
44,313

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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3.9
Rated 3.9 out of 5 stars
5,462

The Foundationals Kit - Matte Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% New
3.9
Rated 3.9 out of 5 stars
53,747

The 40+ Club Kit (3PC)

Includes Foundation, Blush, & Brush
$59.00 $39.00 ( 33 % Off) $94.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Sellers Promotional Image
Baked Starter Kit Soldier Image
baked starter kit B&A
#1 Seller
4.0
Rated 4.0 out of 5 stars
10,704

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 50% New

It's a Pink Thing Marbleized Makeup Collection

Includes Blush & Lipstick
$56.00 $28.00 ( 50 % Off)
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Save 51% New

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $35.00 ( 50 % Off)
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Baked Blush n brighten soldier
4.4
Rated 4.4 out of 5 stars
7,806

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $19.20 ( 40 % Off)
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Best Seller
3.9
Rated 3.9 out of 5 stars
6,630

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
double take baked full coverage foundation soldier image
3.9
Rated 3.9 out of 5 stars
5,373

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
60,541

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
Best Sellers Promotional Image
Makeup Made Simple Kit (3PC) Soldier
3.8
Rated 3.8 out of 5 stars
2,660

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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mature skin basics fair soldier image
4.3
Rated 4.3 out of 5 stars
4,398

Mature Skin Basics Kit (3 PC)

Includes: Foundation, Concealer, & Spackle Primer
$75.00 $45.00 ( 40 % Off) $102.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.6
Rated 4.6 out of 5 stars
298

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$9.60 - $15.60
Select Shade Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Angled Blush Brush sculpts cheekbones Full Coverage Foundation Blending Brush Dual-Ended Eyeshadow Brush Dual-Ended Blush and Bronzer Brush sculpts and blends Concealer and Foundation Brush blends liquid or powder All-Over Eyeshadow Brush maximum eyeshadow color pay-off Full Face Powder Brush hugs shape of your face, blends powders Angled Precision Concealer Brush Foundation Brush buff and blends liquid or cream foundations Classic Bronzer Brushsculpts and defines Dual-Ended Setting Powder Brush layer powders
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Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
4.3
Rated 4.3 out of 5 stars
1,367

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00 $21.60 ( 40 % Off)
Select Shade Hydrate for dry skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin Original Clear for normal skin
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,258

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $14.40 ( 40 % Off)
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
4.4
Rated 4.4 out of 5 stars
4,242

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
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foundationals natural finish soldier image golden medium
3.7
Rated 3.7 out of 5 stars
4,525

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
ADD TO BAG
baked balance n brighten soldier image
4.0
Rated 4.0 out of 5 stars
6,166

The Foundationals Kit - Satin Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $28.00 ( 41 % Off) $62.00 VALUE
Select Foundation Shade Porcelain (Balance-n-Glow) Fair (Balance-n-Glow) Light (Balance-n-Glow) Medium (Balance-n-Glow) Golden Medium (Balance-n-Glow) Sand (Balance-n-Glow) Tan (Balance-n-Glow) Deep (Balance-n-Glow) Toffee (Balance-n-Glow)
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
4.3
Rated 4.3 out of 5 stars
2,545

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohl smoky neutral brown Smoky Amethyst Kohl smoky purple Khaki Kohl light brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
ADD TO BAG
4.0
Rated 4.0 out of 5 stars
5,942

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
4.4
Rated 4.4 out of 5 stars
2,524

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $14.40 ( 40 % Off)
Select Shade Sheerly Amazing sheer neutral Figger Than Life berry pink A Latte Love rosy brown Just Peachypeach pink In the Buff neutral pink Terracotta Go dusty rose Jammin' plum berry Very Black Cherry berry brown Cocoa Motionlight caramel Whatta Melonbright pink Brick House red berry
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4.2
Rated 4.2 out of 5 stars
2,027

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,494

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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4.4
Rated 4.4 out of 5 stars
1,932

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Bliss x LG Mature Skin Must-Haves Soldier
Bliss x LG Mature Skin Must-Haves model B&A
Bliss x LG Mature Skin Must-Haves award image
Join the Waitlist
4.4
Rated 4.4 out of 5 stars
4,706

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $99.00 ( 34 % Off) $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
JOIN THE WAITLIST
Bliss x LG The Essentials Kit Soldier
Bliss x LG The Essentials Kit lifestyle layflat
Join the Waitlist Best Seller
4.4
Rated 4.4 out of 5 stars
197

The Essentials Kit

Includes: Cleanser, Moisturizer & Eye Cream
$54.00 $38.00 ( 29 % Off) $68.00 VALUE
Bliss x LG Eye Do All Things Brightening Eye Gel lifestyle image with texture
Join the Waitlist
4.0
Rated 4.0 out of 5 stars
94

Eye Do All Things Brightening Eye Gel

Brighten up the look of tired eyes and dark circles
$24.00 $16.80 ( 30 % Off)
New
3.8
Rated 3.8 out of 5 stars
45,121

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our 3PC Face the Day Kit, which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is baked makeup?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Shop Laura Geller's collection of bestselling makeup that ranks among the top rated and most-loved beauty products courtesy of our Geller gal community. These fan favorites represent our tried and true foundations, blushes, bronzers, face makeup primers, and more that are always formulated for mature skin.

Each product in our best-sellers collection has earned its place through hundreds of five-star reviews and repeat purchases from loyal customers just like you! These include iconic beauty holy grails like the Baked Balance-n-Brighten Foundation that covers dark spots and brightens sallow skin for a lifted and perfected complexion. You can always find our most-loved sale makeup sets like the incredible Cult Classics Full Face Kit and The Baked Starter Kit, which both include a complete makeup step by step for mature skin, all at an incredible discount.

Why are these the best of the best? Laura Geller's education and artistry as seen by millions on QVC beauty shows have earned her fans around the world, who tune in for her foolproof beauty products and makeup tips for mature skin. These products have stood the test of time, and remain the everyday makeup women over 40 turn to time and time again.

Whether you're new to Laura Geller Beauty or a longtime fan looking to repurchase your favorite makeup, our bestsellers collection offers our #1 products. It's always a great place to start on your makeup for mature skin journey!