Try Before You Buy

Baked Balance-n-Brighten Color Correcting Foundation Soldier
Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
Award Winning* #1 Seller
3.8
Rated 3.8 out of 5 stars
44,049

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Starter Kit Soldier Image
baked starter kit B&A
Award Winning* #1 Seller
4.0
Rated 4.0 out of 5 stars
10,595

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Baked Blush n brighten soldier
Award Winning*
4.4
Rated 4.4 out of 5 stars
7,740

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00
Select Blush Shade NEW! Cherry Custard (Satin Finish) warm rose & bright pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Ethereal Rose (Natural Finish) lavender & soft pink Tropic Hues (Satin Finish) coral, gold & pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Sunlit Rose (Satin Finish) gold & cool pink Summer Orchid (Natural Finish) bright pink, raspberry & champagne Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) neutral peach, raspberry & rose Sunswept (Satin Finish) bronze, copper & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink Rosé All Day (Natural Finish) dusty rose, raspberry & pink Coral Cove (Natural Finish) warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Beachy Horizon (Matte Finish) bronze, coral & pink
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Award Winning* Best Seller
3.9
Rated 3.9 out of 5 stars
8,476

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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double take baked full coverage foundation soldier image
Award Winning*
3.9
Rated 3.9 out of 5 stars
5,305

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Award Winning*
4.0
Rated 4.0 out of 5 stars
5,898

Baked Balance-n-Glow Color Illuminating Foundation

Your favorite foundation, now with a touch of radiance.
$38.00
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Best Seller
3.9
Rated 3.9 out of 5 stars
6,565

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Kajal Longwear Eyeliner Soldier in Dark Brown Kohl
Award Winning*
4.3
Rated 4.3 out of 5 stars
2,503

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohlsmoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohldark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Khaki Kohllight brown Midnight Blue Kohl deep blue Bronzed Berry Kohlgolden berry
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The Best of the Best Baked Face Palette Soldier
The Best of the Best Baked Face Palette On Model Before and After Image
The Best of the Best Baked Face Palette PLP Awards Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
4,182

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $112.00 VALUE
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Italian Marble Lipstick Soldier
Italian Marble Lipstick On Model Grid
Italian Marble Lipstick PLP Awards Image
Award Winning*
4.0
Rated 4.0 out of 5 stars
2,765

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00
Select Shade NEW! Sugared Maple NEW! Prego Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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foundationals natural finish soldier image golden medium
Award Winning*
3.7
Rated 3.7 out of 5 stars
4,513

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.2
Rated 4.2 out of 5 stars
1,974

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Spackle Skin Perfecting Primer: Hydrate Soldier
Spackle Skin Perfecting Primer: Hydrate On Model Before and After Image
Spackle Skin Perfecting Primer: Hydrate PLP Award Image
Award Winning*
4.4
Rated 4.4 out of 5 stars
2,115

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00
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Best Seller
4.1
Rated 4.1 out of 5 stars
1,463

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girldark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Award Winning*
4.4
Rated 4.4 out of 5 stars
1,912

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Spackle Skin Perfecting Primer Shade Range Image
Spackle Skin Perfecting Primer Award Winning Image
Award Winning*
4.3
Rated 4.3 out of 5 stars
1,316

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00
Select Shade Hydrate for dry skin Original Clear for normal skin Diamond subtle glow Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Brighten-n-Blur for oily skin
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Best Seller
4.6
Rated 4.6 out of 5 stars
1,230

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00
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4.4
Rated 4.4 out of 5 stars
1,173

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00
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Makeup Made Simple Kit (3PC) Soldier
Award Winning*
3.8
Rated 3.8 out of 5 stars
2,643

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,624

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00
Select Blush Shade Graceful Guava bright coral Refreshing Rose dusty rose True Tawnyhint of bronze Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink
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4.4
Rated 4.4 out of 5 stars
1,647

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
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Baked Natural Glow Highlighter Soldier
Baked Natural Glow Highlighter On Model Before and After Image
Baked Natural Glow Highlighter PLP Awards Image
Award Winning*
4.5
Rated 4.5 out of 5 stars
1,085

Baked Natural Glow Highlighter

Glow without the glitter.
$24.00
Select Shade French Vanilla soft sheer cream Portofinosoft sheer champagne
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4.3
Rated 4.3 out of 5 stars
1,075

Sculpt-n-Stay Waterproof Brow Pencil & Gel

Build your best brows!
$22.00
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Dark Brown medium brown-dark brown hair Soft Black salt & pepper-black hair, or if you have a few grays
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4.3
Rated 4.3 out of 5 stars
633

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauvewarm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
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Spackle Skin Perfecting Primer: Original Clear Soldier
Spackle Skin Perfecting Primer: Original Clear On Model Before and After Image
Spackle Skin Perfecting Primer: Original Clear PLP Awards Image
Award Winning*
4.2
Rated 4.2 out of 5 stars
765

Spackle Skin Perfecting Primer: Original Clear

The makeup primer that started it all! A fan-fave since 1999.
$36.00
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3.9
Rated 3.9 out of 5 stars
782

Spackle Waterproof Eyeshadow Primer

Insure your eyeshadow against smudges and fading.
$24.00
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Spackle Skin Perfecting Primer: Brighten-n-Blur Soldier
Spackle Skin Perfecting Primer: Brighten-n-Blur On Model Before and After
Spackle Skin Perfecting Primer: Brighten-n-Blur PLP Award Image
Award Winning*
3.3
Rated 3.3 out of 5 stars
884

Spackle Skin Perfecting Primer: Brighten-n-Blur

Blur pores and fine lines while boosting radiance.
$36.00
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4.1
Rated 4.1 out of 5 stars
295

Full Face Powder Brush

Use it to set makeup or smooth your coverage.
$22.00
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Best Seller
4.6
Rated 4.6 out of 5 stars
292

Brush Bestsellers

Shop our collection of brushes: Kabuki Brush, Foundation Brush, & more!
$16.00 - $26.00
Select Shade Retractable Angled Kabuki Brush buff and blends powders and creams Retractable Airbrush Kabuki Brush buff and blends powders for light-full coverage Angled Blush Brush sculpts cheekbones All-Over Eyeshadow Brush maximum eyeshadow color pay-off Full Coverage Foundation Blending Brush Blush and Bronzer Brush sculpts and blends Full Face Powder Brush hugs shape of your face, blends powders Concealer and Foundation Brush blends liquid or powder Angled Precision Concealer Brush Foundation Brushbuff and blends liquid or cream foundations Classic Bronzer Brushsculpts and defines Dual-Ended Setting Powder Brushlayer powders
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Award Winning*
3.9
Rated 3.9 out of 5 stars
5,938

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.
$68.00 $76.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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4.1
Rated 4.1 out of 5 stars
394

Swipe-n-Line Instant Eye Perfecting Stick

Flip your lids.
$24.00
Select Shade Natural shadow: shimmery toasted-brown, liner: rich chestnut Earthy shadow: shimmery taupe-green, liner: warm green Dramatic shadow: shimmery sage-gray, liner: stormy blue Classic shadow: shimmery golden-beige, liner: black Glam shadow: shimmery mauve, liner: deep plum Smokey shadow: shimmery gray, liner: soft charcoal Warm shadow: shimmery bronze, liner: rich brown
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3.9
Rated 3.9 out of 5 stars
636

Always There Waterproof Mascara

Build and lengthen lashes with this unstoppable formula.
$26.00
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