Powder & Liquid Foundations & Concealers

As Seen on TV

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!

$36.00 $21.60 ( 40 % Off)

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Best Seller

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.

$36.00 $21.60 ( 40 % Off)

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Best Seller

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.

$36.00 $21.60 ( 40 % Off)

Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Lightlight beige with warm yellow undertones Medium medium neutral beige with soft peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tanmedium dark with warm golden undertones Deep dark with rich golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

New

Better Than ‘Block Skincare-Infused Serum Foundation with Broad Spectrum SPF 50+

With SPF 50+ and nourishing ingredients, it's makeup meets skincare!

$34.00 $20.40 ( 40 % Off)

Select Foundation Shade Fair for fair to light skin tones Lightfor light to medium skin tones Medium for medium skin tones Golden Medium for medium to golden skin tones Sand for medium to olive skin tones Deep for tan to deep skin tones

ADD TO BAG

Holiday

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.

$34.00 $17.00 ( 50 % Off)

Select Foundation Shade Light light skin with rosy and golden undertones. Light Medium light to medium skin with neutral and golden undertones. Mediummedium skin with neutral and soft peachy undertones. Medium Deep medium to deep skin with golden undertones. Deep deep skin with golden undertones.

ADD TO BAG

Double Take Liquid Foundation

Our buildable medium-to-full coverage foundation lets you perfect with precision!

$36.00 $21.60 ( 40 % Off)

Select Foundation Shade Porcelain fair pale with peachy pink undertones Fair fair beige with warm yellow undertones Light light beige with warm yellow undertones Medium medium neutral beige with peachy undertones Golden Medium medium golden with warm peachy undertones Sand medium dark with olive undertones Tan medium dark with warm golden undertones Deep dark with rich golden undertones

ADD TO BAG

Best Seller

Baked to Go Balance-n-Brighten

Great for travel!

$24.00 $14.40 ( 40 % Off)

Select Foundation Shade Porcelainpale to very fair skin tones Fair fair to light skin tones Light light to light-medium skin tones Medium medium skin tones Golden Medium golden medium to tan skin tones Tan tan to deep skin tones Deep deep skin tones

ADD TO BAG

New

Bethenny's Beauty Bundle Kit (6PC)

Includes: Foundation, Spackle Primer, Blush, Bronzer, Lipstick, & Kabuki Brush

$115.00 $69.00 ( 40 % Off) $179.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Save 57%

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush

$76.00 $48.00 ( 36 % Off) $112.00 VALUE

ADD TO BAG

Save 63%

Baked Starter Kit (3PC)

Includes Foundation & Brush

$99.00 $63.00 ( 36 % Off) $170.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Save 61%

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush

$110.00 $66.00 ( 40 % Off) $169.00 VALUE

ADD TO BAG

Save 50%

Light and Full Coverage Kit (2 PC)

Includes: Two Foundations, Two Finishes.

$68.00 $36.00 ( 47 % Off) $72.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Lightlight skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tanmedium deep skin with a neutral undertone Deep deep skin with golden undertones

ADD TO BAG

Save 59%

The New Icons Kit (6 PC)

Includes: Foundation, Primer, Highlighter, Blush, Lipstick, & Kabuki Brush

$110.00 $69.00 ( 37 % Off) $167.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Save 45%

Home + Away Balance-n-Brighten Foundation Kit (2PC)

The #1 foundation for mature skin!

$45.00 $33.00 ( 26 % Off) $60.00 VALUE

Select Foundation Shade Porcelainpale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones

ADD TO BAG

Save 63%

Baked Starter Kit - Full Coverage (3PC)

Includes Foundation & Brush

$99.00 $63.00 ( 36 % Off) $170.00 VALUE

ADD TO BAG

Save 63%

Fast & Foolproof Kit (4 PC)

Includes: Foundation, Blush, Dual-Ended Brush & Kabuki Brush

$69.00 $39.60 ( 42 % Off) $106.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Save 55%

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush

$64.00 $42.00 ( 34 % Off) $94.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Medium medium skin with olive undertones Sand deep olive skin with golden undertones Tan medium deep skin with a neutral undertone Deep deep skin with golden undertones Toffee

ADD TO BAG

Save 62%

Basics & Beyond Kit (6 PC)

Includes: FREE Foundation, Concealer, Primer, Eyeliner, & Lip Color

$179.00 $96.00 ( 46 % Off) $253.00 VALUE

Select Foundation Shade Porcelain pale skin with rosy undertones Fair fair skin with neutral undertones Light light skin with golden undertones Medium medium skin with neutral undertones Golden Mediummedium skin with olive undertones Sanddeep olive skin with golden undertones Tan medium deep skin with neutral undertones Deep deep skin with golden undertones Toffee very deep skin with neutral undertones

ADD TO BAG

Frequently
Asked Questions

How do I find the right shade?

Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

What shade of concealer matches my foundation?

Our experts formulated our concealers to align closesly with our existing foundation shades. We recommend opting for the concealer that's closest in name to your usual foundation shade. You may also choose a shade lighter for a brightening effect.

Should I use a baked powder or liquid foundation?

It depends on your preference! Our baked and liquid foundation formulas each have wonderful benefits to suit a range of skin types and skin needs. Baked foundations are similar to powder formulas, but actually start out as cream pigments before being baked for 24 hours on terracotta tiles in Italy. The result is a smooth texture that looks like a powder, but feels light and creamy once it hits your skin. Liquid formulas, on the other hand, are one of the more common varieties of foundation in the beauty world.

What's the difference between natural, satin and matte finish?

Natural finish means the foundation looks the most like your natural skin. Satin finish has a subtle sheen to it, creating a soft glow or radiance. Matte finish has no shine at all, leaving skin looking velvety.

Can I use a liquid concealer with baked foundation?

Yes. Our baked foundations melt and blend into your skin, so it's easy to use with your desired liquid foundation. You may wish to apply concealer first, then top with your baked foundation as the second step.

What's the best brush to use for my favorite foundation?

Our travel-friendly Kabuki Brush family is always a safe bet for applying our baked foundations. Try the Retractable Airbrush Kabuki Brush for fuller coverage and the Retractable Angled Kabuki Brush for customized, buildable coverage. For liquid formulas, use our dense Foundation Brush or Dual-Ended Concealer + Foundation Brush to buff in the formula.

Which foundations are baked?

Baked Balance-n-Brighten Color Correcting Foundation, Baked Balance-n-Glow Illuminating Foundation and Baked Double Take Versatile Full Coverage Foundation

Do I need a primer with my foundation?

For best results, our experts recommend applying one of our Spackle Skin Perfecting Primers before your foundation to help smooth skin.

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.