All Products

Baked Balance-n-Brighten Color Correcting Foundation

The Foundationals Kit - Matte Finish (2PC)

Baked Starter Kit (3PC)

The 40+ Club Kit (3PC)

Daily Routine: Natural Finish Full Face Kit (4 PC)

Cult Classics Full Face Kit (6 PC)

The Best of the Best Baked Face Palette

Best of the Best 2 PC Brush Set


The Kajal Collection 3PC Makeup Kit

Daily Routine Full Coverage Kit

Double Take Baked Full Coverage Foundation
.png?v=1744742739352)
Baked Balance-n-Glow Color Illuminating Foundation
The Under Cover Kit (2PC)
Jelly Balm Hydrating Lip Color

Kajal Longwear Eyeliner
The Ideal Fix Concealer
Bright Idea Brightening Vitamin C Serum

Better, Brighter Skin Kit (4PC)

The Foundationals Kit - Natural Finish (2PC)
Face it All 2PC Brush Set

Baked Blush-n-Brighten Marbleized Blush

Spackle Skin Perfecting Primer

Mature Skin Basics Kit (3 PC)

Italian Marble Lipstick
Modern Classic Waterproof Lip Liner
Item Added to Bag!

Try Before You Buy for 14 days
$0
Item Added to Bag!

Try Before You Buy for 14 days
$0
Works Flawlessly With
Frequently
Asked Questions
Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!
Check out informational videos on each product page, with how-to videos straight from out founder herself!
At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!
Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!
Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease!
We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.
Recently viewed
Discover your perfect makeup match with Laura Geller's complete collection of easy and effortless beauty products, all made for mature skin. From our award-winning Spackle Primers to our iconic Baked Balance-n-Brighten Foundation, each product is carefully crafted to enhance your natural beauty with effortless application and long-lasting results, no matter where you are in life.
We're proud to create foolproof makeup that works for real women of every age. Our innovative formulas address multiple common skin concerns like dark spots and redness while delivering a flawless finish that never settles into fine lines or feels heavy on the skin. Whether you're searching for the perfect blush to add a natural flush, a hydrating lipstick for comfortable all-day wear, or eye makeup that stays put without creasing in hooded eyes, our collection offers solutions for every makeup need.
Explore our best-selling Baked collection, featuring Italian-made makeup compacts that are handcrafted and baked for 24 hours on terracotta tiles, resulting in uniquely marbleized formulas with incredible color payoff and skin-perfecting antioxidant benefits. These lightweight, buildable products create a natural-looking finish that enhances your complexion, rather than masks it.
Whether you're a makeup beginner again or a seasoned beauty lover, you'll find only foolproof application and flattering shades in our collection. Plus, our many travel-friendly palettes and multitasking products make on-the-go touch-ups simple, while our high-performance formulas ensure your look stays fresh throughout the day.
Shop Laura Geller's complete collection of face, eye, lip, and makeup accessories to create your perfect everyday look or discover new favorites to refresh your beauty routine. Because beauty should be uncomplicated, fun, and accessible for everyone!