They say women of a certain age start to become “invisible” – no longer the chic young ingénue, but not the adorable octogenarian either. We’re an overlooked group in advertising and marketing too, especially when it comes to the beauty biz!
We’re proud to be one of the too-few makeup brands to celebrate and embrace beauty over 40 and we’re inviting Invisible Women everywhere to step into the spotlight! After all, we’re the ones who really run the show!
“We are moms, managers, entertainers, hustlers, and we keep this whole place running!”
Ali Wentworth
Ali’s Over-40 Solutions
Advice and beauty secrets straight from the funny phenom herself!
Makeup This-or-That
Over-40 Beauty Secrets
Revealing Her Routine
Time to Be Seen
Invisible women no more! Here’s why it’s prime time for women of a certain age to step out of the shadows.
AARP
62% of older Americans believe advertisements portray an unrealistic representation of life over 50.
Fancy
More than 80% of women over 40 believe brands underestimate their intelligence.
Nielsen
Despite making up nearly 20% of the American population, women over 50 receive just an 8% share of total screen-time on television.
AARP
Only 20% of women over 50 believe they are represented positively in the media.
NPR
Major female characters in their 30s make up 42% of all broadcast television shows. As for female characters in their 40s? Only 15%.
AARP
2 out of 3 women over 50 say they have experienced age-based discrimination.
Show Up. Stand Out.
You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!
Ali wears shade Peach Bellini
Let Our Pros Pick the Perfect Foundation and Shade for You
FOLLOW THE FOUR SIMPLE STEPS BELOW!
Show Up. Stand Out.
You’re never too old for a fabulous lip. Grab Ali’s look with our Italian Marble Lipstick!
Ali wears shade Peach Bellini
Let Our Pros Pick the Perfect Foundation and Shade for You
FOLLOW THE FOUR SIMPLE STEPS BELOW!
Item Added to Bag!
Try Before You Buy for 14 days
Shade:$0 $24.00$14.40
Item Added to Bag!
Try Before You Buy for 14 days
$0 $14.40
Works Flawlessly With
“I see you. And I’m choosing to see me.”
Ali Wentworth
