Logo with the text 'Laura Geller' in bold white letters.
'Five gold stars displayed in a row against a white background.'

Over 12 Million Sold

Is your makeup aging you? It's time for a lighter touch.

Save up to $144 on the Baked Starter Kit when you subscribe.

Free shipping on orders $40+

Exclusive TV Offer

Try our #1 set that includes an assortment of our bestselling baked makeup for mature skin. It's everything you need to create that "me, but better!" look easily, and rekindle your love of makeup!

7

Days

22

Hours

47

Min

16

Seconds

Try our #1 set that includes an assortment of our bestselling baked makeup for mature skin. It's everything you need to create that "me, but better!" look easily, and rekindle your love of makeup!

  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
Five gold stars displayed in a horizontal row.

5,400+ 5 Star Reviews

Baked Starter Kit with FREE Mascara (4PC)

$58.00

$99

($194 Value)

Save $144

Select your shade:

Pale skin with rosy undertones

Select Shade

Order NOW for delivery between Feb 10th - Feb 12th

Whats included with this kit?

A white, vertical double-edged sword against a black background.A yellow dog laying on a bed with a floral-patterned blanket.

1 Retractable Angled Kabuki Brush

1 Baked Balance-n-Brighten Foundation

1 Best of the Best Baked Face Palette

Includes 1 FREE Mascara

FAQS

Imagine: Makeup made for your skin NOW

Your old liquid foundations just aren't cutting it anymore. That's why our brilliant baked makeup is formulated specifically with mature skin in mind to help you feel like you again.

30 Day Money Back Guarantee

Open compact with marbled bronzing powder.
Musical notes forming a heart shape on a staff.

Softens Fine Lines & Wrinkles

Hides Fine Lines

& Wrinkles

Musical notes forming a heart shape on a staff.

Weightless

Erases Age Spots

Musical notes forming a heart shape on a staff.

Hides Dark Spots

Weightless

Musical notes forming a heart shape on a staff.

Minimizes Age Spots

Never Cakes

Musical notes forming a heart shape on a staff.

Never Cakes

Hides Dark Spots

Musical notes forming a heart shape on a staff.

Safe for

Sensitive Skin

Safe for Sensitive Skin

30 Day Money Back Guarantee

Handmade in Italy

A simple white heart shape on a black background.

Made For
Mature Skin

A minimalist white sunburst icon on a transparent background.

Safe for
Sensitive Skin

Easy to
Apply

A grid of nine women smiling against a light background.

This easy-to-apply formula makes shade-matching foolproof!

Our marbleized formula adjusts to match your skin perfectly every time.

A black-and-white illustration of a stylized cat sitting.

Over 12 Million Sold

'30-day money back guarantee badge with gold text and border.'

30-Day Money-Back Guarantee

Try this makeup kit and love it within 30 days, and if you're not satisfied, return it

for a full refund (in any condition). We're confident you'll love the results!

Try this makeup kit for 30 days, and if you're not 100% satisfied, return it for a full refund (in any condition).

FOUNDED BY

Golden text logo of 'Laura Geller' against a transparent background.

"At 65 years old, I find that traditional foundations just don't work for me anymore. I really just want to look like myself but better! I designed this collection so it's easy for you to look gorgeous and feel your most confident."

Cursive handwriting of a name on a white background.

What’s included in the Baked Starter Kit?

A silhouette of a person playing an acoustic guitar.

1 Baked Balance-n-Brighten Foundation for Mature Skin

A silhouette of a person playing an acoustic guitar.

1 Retractable Angled Kabuki Brush

A silhouette of a person playing an acoustic guitar.

1 Best of the Best Baked Face Palette

A silhouette of a person playing an acoustic guitar.

1 Free Mascara

A black cat sitting in a planter, surrounded by greenery.

30 Day Money Back Guarantee

Baked Starter Kit Includes:

Starter Kit Includes:

Compact powder makeup in a black case.

1 Foundation

$36

A makeup brush with a fluffy head and black handle on a white background.

1 Retractable Brush

$22

Makeup palette with various shades of powders and blushes in an open compact case.

1 Full Face Palette

$112

+ 1 Free Gift

Open black mascara with applicator on white background.

1 Mascara

$24

Total:

$58

$194

A black cat sitting in a planter, surrounded by greenery.

30 Day Money Back Guarantee

Five gold stars arranged in a row.

Real. Mature. Women.

Woman with curly hair smiling warmly in a blue top.

Evened out my skin tone!

I have hyperpigmentation on the sides of my face and this covered it very nicely! I also love that it was great for my dark circles under my eyes. It very light and doesn't settle into my fine lines!

Linda H.

A colorful, abstract pattern with overlapping shapes and vibrant hues.

Verified Buyer

A smiling woman with short gray hair wearing a colorful top inside a car.


Surprised...

My skin looks amazing

I can not believe how many compliments I have received of how my make up looks good

It’s just a fresh clean look

Thank you

Bonnie

A colorful, abstract pattern with overlapping shapes and vibrant hues.

Verified Buyer

Portrait of a smiling person with light hair, wearing a pink hoodie, in a garden setting.

Wonderful make up kit.

Wonderful make up kit.
A really great make up kit has everything you need for a lovely fresh look

Cindy A

A colorful, abstract pattern with overlapping shapes and vibrant hues.

Verified Buyer

Woman with curly gray hair standing in front of a white curtain.

Great Make up kit for beginners.

Great makeup kit for beginners! I do not know how to apply makeup & always feel like I’m going to end up looking like a clown.. I really appreciated the instructions & picture on the back of the box. I came out looking very beautiful & professional.

Rachel

A colorful, abstract pattern with overlapping shapes and vibrant hues.

Verified Buyer

A black cat sitting in a planter, surrounded by greenery.

30 Day Money Back Guarantee

OVER 12 MILLION UNITS SOLD

EASY TO USE

PERFECT FOR MATURE SKIN

AWARD WINNING FOUNDATION

OVER 12 MILLION UNITS SOLD

EASY TO USE

PERFECT FOR MATURE SKIN

AWARD WINNING FOUNDATION

  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
  • A single green leaf against a white background.
Five gold stars displayed in a horizontal row.

5,400+ 5 Star Reviews

Baked Starter Kit with FREE Mascara (4PC)

$58.00

$99

($194 Value)

Save $144

Select your shade:

Pale skin with rosy undertones

Select Shade

Order NOW for delivery between Feb 10th - Feb 12th

Whats included with this kit?

A white, vertical double-edged sword against a black background.A yellow dog laying on a bed with a floral-patterned blanket.

1 Retractable Angled Kabuki Brush

1 Baked Balance-n-Brighten Foundation

1 Best of the Best Baked Face Palette

Includes 1 FREE Mascara

FAQS

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