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cult classics soldier with QVC badge
Save 63% Best Seller
3.9
Rated 3.9 out of 5 stars
6,390

Cult Classics Full Face Kit (6 PC)

Includes: Foundation, Primer, Blush, Lipstick, Highlighter & Kabuki Brush
$110.00 $66.00 ( 40 % Off) $178.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Laura Geller Baked Balance-n-Brighten Foundation product image
Save 40% As Seen on TV
3.8
Rated 3.8 out of 5 stars
43,479

Baked Balance-n-Brighten Color Correcting Foundation

The #1 foundation for mature skin!
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 64% Best Seller
4.0
Rated 4.0 out of 5 stars
10,338

Baked Starter Kit (3PC)

Includes: Best of the Best Palette, Foundation & Brush
$99.00 $63.00 ( 36 % Off) $174.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 59% Best Seller
3.9
Rated 3.9 out of 5 stars
8,266

Daily Routine: Natural Finish Full Face Kit (4 PC)

Includes: Foundation, Blush, Highlighter & Kabuki Brush
$76.00 $48.00 ( 36 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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complete baked starter kit lifestyle
Save 68% New
4.4
Rated 4.4 out of 5 stars
4,229

The Complete Baked Starter Kit

Includes: Best of the Best Palette, Foundation, 5 Brushes, & Bag
$159.00 $96.00 ( 39 % Off) $299.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 63% Best Seller
4.4
Rated 4.4 out of 5 stars
4,075

The Best of the Best Baked Face Palette

Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
$69.00 $41.40 ( 40 % Off) $112.00 VALUE
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Save 59% Best Seller
4.4
Rated 4.4 out of 5 stars
4,484

Mature Skin Must-Haves (6 PC)

Includes: Best of the Best Palette, Foundation, Brush, Cleanser, Moisturizer & Eye Cream
$150.00 $99.00 ( 34 % Off) $240.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Laura Geller Baked Blush-n-Brighten Marbleized Blush in Pink Buttercream
Save 40% Best Seller
4.4
Rated 4.4 out of 5 stars
7,605

Baked Blush-n-Brighten Marbleized Blush

Add a radiant, natural-looking flush.
$32.00 $19.20 ( 40 % Off)
Select Blush Shade Ethereal Rose (Natural Finish)lavender & soft pink Pink Buttercream (Natural Finish) raspberry, bronze & neutral pink Sunswept (Satin Finish)bronze, copper & pink Pink Grapefruit (Satin Finish) soft peach, bronze & warm pink Tropic Hues (Satin Finish) coral, gold & pink Sunlit Rose (Satin Finish) gold & cool pink Starfish Island (Natural Finish) soft pink, raspberry & champagne Summer Orchid (Natural Finish) bright pink, raspberry & champagne Coral Cove (Natural Finish)warm pink, peach & champagne Down to Earth (Satin Finish) dusty rose, cool beige & bronze Raspberry (Matte Finish) rose pink, soft mauve & neutral beige Tropical Peach (Matte Finish) peach, raspberry & classic rose Beachy Horizon (Matte Finish)bronze, coral & pink Rosé All Day (Natural Finish)dusty rose, raspberry & pink Apricot Berry (Satin Finish) champagne, bronze & berry pink
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Save 40% Best Seller
4.4
Rated 4.4 out of 5 stars
2,335

Jelly Balm Hydrating Lip Color

Major moisture with smooth color and shine.
$24.00 $14.40 ( 40 % Off)
Select Shade In the Buff neutral pink Sheerly Amazing sheer neutral Just Peachy peach pink Figger Than Life berry pink Very Black Cherry berry brown Jammin' plum berry Terracotta Go dusty rose Cocoa Motion light caramel Whatta Melonbright pink Brick Housered berry A Latte Loverosy brown
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Save 40% Best Seller
3.9
Rated 3.9 out of 5 stars
5,220

Double Take Baked Full Coverage Foundation

Round-the-clock coverage with a classic matte finish.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 40% Best Seller
4.0
Rated 4.0 out of 5 stars
5,810

Baked Balance-n-Glow Color Correcting Foundation

Your favorite foundation, now with a touch of radiance.
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Laura Geller Kajal Longwear Eyeliner in Soft Black Kohl
Save 40% Best Seller
4.3
Rated 4.3 out of 5 stars
2,414

Kajal Longwear Eyeliner

No smears or smudges from this versatile formula!
$24.00 $14.40 ( 40 % Off)
Select Shade Soft Black Kohl light black Dark Brown Kohl rich brown Deep Charcoal Kohl dark gray Smoky Quartz Kohl smoky brown Antique Bronze Kohl golden brown Royal Quartz Kohl chestnut brown Soft Slate Kohl classic taupe Khaki Kohl light brown Smoky Plum Kohl smoky deep mauve Clove Kohl pale gold Toasted Kohl champagne bronze Deep Black Kohl dark black Smoky Taupe Kohlsmoky neutral brown Smoky Amethyst Kohlsmoky purple Midnight Blue Kohldeep blue Bronzed Berry Kohlgolden berry
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foundationals natural finish soldier image golden medium
Save 52% Best Seller
3.7
Rated 3.7 out of 5 stars
4,472

The Foundationals Kit - Natural Finish (2PC)

Includes: Foundation & Kabuki Brush
$48.00 $30.00 ( 37 % Off) $62.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 40% Best Seller
4.3
Rated 4.3 out of 5 stars
1,210

Spackle Skin Perfecting Primer

Let our first-in-the-game makeup primers create your perfect base.
$36.00 $21.60 ( 40 % Off)
Select Shade Hydrate for dry skin Original Clear for normal skin Champagne Glow subtle golden tint Ethereal Rose Glow subtle rose gold tint Bronze subtle bronzed tint Diamond subtle glow Brighten-n-Blur for oily skin
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Save 44% New
4.2
Rated 4.2 out of 5 stars
1,973

Under Eye Brightening Duo

Includes brightening eye gel and long-wear concealer
$39.00 $29.00 ( 25 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Laura Geller Italian Marble Lipstick in Berry Banana
Save 40%
4.0
Rated 4.0 out of 5 stars
2,685

Italian Marble Lipstick

Wrap your pout in multidimensional color for lips like a work of art!
$24.00 $14.40 ( 40 % Off)
Select Shade NEW! Sugared Maple cinnamon & warm gold creates a pink neutral NEW! Prego mauve & light brown creates a soft brick Berry Vanilla warm pink & light neutral creates sheer pale pink Berry Banana light neutral & berry creates a sheer peach Honey Bun warm neutral & cinnamon creates a classic mauve Strawberry Toffee classic pink & copper creates a bright rose pink Dolce warm neutral & pink creates a sheer coral Al Fresco rosy brown & beige creates a classic warm rose Peach Bellini brick & peach creates a classic brick rose
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under cover kit benefits
Save 54% New
4.2
Rated 4.2 out of 5 stars
1,871

The Under Cover Kit (2PC)

Includes: long wear concealer & a brush
$39.00 $24.00 ( 38 % Off) $52.00 VALUE
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Save 40%
4.2
Rated 4.2 out of 5 stars
1,851

The Ideal Fix Concealer

Brighten and tighten while erasing imperfections.
$28.00 $16.80 ( 40 % Off)
Select Shade Porcelain Fair Light Medium Golden Medium Tan Deep
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Save 40%
4.4
Rated 4.4 out of 5 stars
1,575

Quench-n-Tint Lightweight Tinted Moisturizer

This moisturizing tint is where makeup meets skincare.
$34.00 $20.40 ( 40 % Off)
Select Foundation Shade Porcelain Fair Light Light Medium Medium Medium Deep Deep
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Save 50% New
3.8
Rated 3.8 out of 5 stars
44,236

Better, Brighter Skin Kit (4PC)

Includes: Foundation, Brush, Serum & Moisturizer
$80.00 $59.00 ( 26 % Off) $118.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Bliss x LG Drench & Quench Moisturizer
New
4.7
Rated 4.7 out of 5 stars
96

Drench & Quench All-Day Moisturizer

The solution for a dry, parched complexion
$26.00 $18.20 ( 30 % Off)
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Laura Geller Baked Bronze-n-Brighten Multipurpose Bronzer in Medium
Save 40%
4.4
Rated 4.4 out of 5 stars
1,875

Baked Bronze-n-Brighten Multipurpose Bronzer

Always easy. Never orange.
$36.00 $21.60 ( 40 % Off)
Select Shade Fair (Natural Finish) porcelain to light skin tones Medium (Natural Finish) light to medium skin tones Deep (Natural Finish) medium to deep skin tones
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Save 40% Best Seller
4.1
Rated 4.1 out of 5 stars
1,369

INKcredible Waterproof Gel Eyeliner Pencil

Always stays sharp—just like you.
$24.00 $14.40 ( 40 % Off)
Select Shade Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Brown Sugar medium brown Graphite charcoal gray Indigo Night deep navy Deep Purple rich purple Beige to Beige brightening beige
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Save 40% Best Seller
4.6
Rated 4.6 out of 5 stars
1,170

Retractable Airbrush Kabuki Brush

Get seamless coverage with our expert makeup brush.
$24.00 $14.40 ( 40 % Off)
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Save 40%
4.4
Rated 4.4 out of 5 stars
1,154

Retractable Angled Kabuki Brush

This travel-friendly brush has the perfect shape for blending and sculpting.
$24.00 $14.40 ( 40 % Off)
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makeup made simple kit soldier with QVC badge
Save 57%
3.8
Rated 3.8 out of 5 stars
2,609

Makeup Made Simple Kit (3PC)

Includes: Foundation, Primer & Kabuki Brush
$59.00 $42.00 ( 28 % Off) $98.00 VALUE
Select Foundation Shade Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Laura Geller Spackle Skin Perfecting Primer: Hydrate
Save 40%
4.4
Rated 4.4 out of 5 stars
2,028

Spackle Skin Perfecting Primer: Hydrate

Prep your skin for long-wearing makeup with an extra burst of hydration.
$36.00 $21.60 ( 40 % Off)
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Save 40% TikTok Favorites
4.1
Rated 4.1 out of 5 stars
1,594

Serum Blush Cheek Tint

Effortlessly radiant and refreshing sheer color!
$30.00 $18.00 ( 40 % Off)
Select Blush Shade Graceful Guava bright coral Refreshing Rose dusty rose True Tawny hint of bronze Blushing Berry rich berry Practical Pink rosy pink Poppy Peach peachy pink Beautiful Blossom soft pink
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Laura Geller Baked Natural Glow Highlighter in French Vanilla
Save 40%
4.5
Rated 4.5 out of 5 stars
1,047

Baked Natural Glow Highlighter

Glow without the glitter.
$24.00 $14.40 ( 40 % Off)
Select Shade French Vanilla soft sheer cream Portofinosoft sheer champagne
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Save 40%
4.3
Rated 4.3 out of 5 stars
633

Foundation Brush

Blend your favorite Laura Geller foundations to your desired finish.
$18.00 $10.80 ( 40 % Off)
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Save 40%
4.3
Rated 4.3 out of 5 stars
1,021

Sculpt-n-Stay Waterproof Brow Pencil & Gel

Build your best brows!
$22.00 $13.20 ( 40 % Off)
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Dark Brown medium brown-dark brown hair Soft Black salt & pepper-black hair, or if you have a few grays
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Save 40%
4.3
Rated 4.3 out of 5 stars
613

Modern Classic Waterproof Lip Liner

Line and shape your pout for long-lasting wear.
$21.00 $12.60 ( 40 % Off)
Select Shade Happy Hazelnut peach brown Radiant Rose medium rose-pink Beautiful Berry wine berry Purely Pink dusty pink Ritzy Redclassic red Sassy Spice true neutral Major Mauve warm mauve Nice Neutralneutral pink Invisible Color transparent lip liner
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Frequently
Asked Questions

What are your top bestsellers?

Geller gals and fans love our Baked Balance-n-Brighten Foundation, Spackle Skin Perfecting Primer: Hydrate, Baked Blush-n-Brighten, The Best of the Best Full Face Basics Palette, and our Retractable Angled Kabuki Brush!

How do I apply my new Laura Geller products?

Check out informational videos on each product page, with how-to videos straight from out founder herself!

What's Laura Geller Beauty's mission statement?

At Laura Geller, we're here to celebrate beauty at any age! All of our products are made for mature skin in mind, and designed to fit seamlessly into your lifestyle. Our products are designed with Laura's expertise in mind, and her easy application techniques that made her a success story on QVC are shared with you. We want to make it easy to create the classic, natural makeup looks our fans love!

You have so many great products! Where should I start?

Not sure where to start? Visit our Routine Finder to discover the right set of products to fit your needs and your lifestyle!

What is baked makeup and how is it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

From award-winning foundations to fan-favorite beauty essentials, Laura Geller is the ideal destination to find makeup for mature skin. Founded by our namesake veteran makeup artist, our iconic cosmetics help countless women put their best face forward with easy to use eyeliners, foolproof and flattering lip colors, as well as makeup value sets at prices you’re sure to love. Don’t miss our signature baked makeup, a selection of handcrafted cream to powder compacts and makeup palettes considered by our fans to be among the best makeup for aging skin. We even offer full coverage foundations that won’t cake, crease or settle into wrinkles.