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Our #1 foundation for mature skin!
The Baked Balance-n-Brighten Color Correcting Foundation
Our #1 foundation for mature skin!
Our #1 foundation for mature skin!
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TRIAL
Free returns. Zero risk. Pure confidence.
More To Try, On Us
(yes, even returns are on us)
- Free 30-day returns
- Free shipping over 40+
Perfect For
- Fine lines & wrinkles
- Rosacea and Psoriasis
- Uneven complexions
- Mature Skin
Details
Our iconic, weightless formula gives you the easy application of a powder with the benefits of a cream.
- Baked for 24 hours and hand-finished in Italy
- Enriched with antioxidants to leave skin soothed and hydrated
- Swirls of marbleized pigments make shade matching a breeze
- Accepted by the National Rosacea Society
- The first foundation to earn a seal of approval by the National Psoriasis Foundation
- Clinically proven safe for individuals with rosacea and psoriasis
See More Details:*Award Winning Baked Balance-n-Brighten Color Correcting Foundation Best Powder Foundation, QVC®️ Customer Choice®️ Beauty Award Winner (2024), National Psoriasis Foundation Recognized, National Rosacea Society Accepted, Dermatologist Approved
How to Apply
Learn MoreFor light coverage :
- Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.
For medium coverage:
- Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.
Our Ingredients
View Full Ingredients List- Vitamin E: Powerful antioxidants that help protect skin from environmental stress while adding moisturizing benefits.
- Jojoba Seed Oil: A lightweight oil that hydrates and mimics your skin’s natural hydration levels.
- Green Tea Extract: A powerful antioxidant that helps to soothe and reduce redness.
- Centella Asiatica Extract: An extract to help soothe and repair skin, while supporting collagen production and improving skin elasticity.
FAQ
- How do I find the right shade?
Check out the “Ask Our Pros” program where our experts will pick the perfect shade for you within minutes via live chat (link above the shade dropdown).
Take our Shade Finder quiz to help find the foundation shade closest to your skin tone — and see it on other Geller gals with skin like yours!
Remember: Our marbleized baked foundation contains multiple color-correcting shades that will self-adjust to your skin tone as you blend. Whether you choose a shade slightly lighter or darker, most will find the match still works for you.
You may also find you need a different shade depending on the season! Laura Geller herself wears anything from Light to Golden Medium depending on how tan she is during the summer. If you think you may be between shades, you may wish to try one as a “summer” shade and one as a “winter” shade.
- Which baked foundation is right for me?
Baked Balance-n-Brighten Color Correcting Foundation: light to medium coverage with a natural finish
Baked Balance-n-Glow Illuminating Foundation: light to medium coverage with a satin finish
Double Take Baked Full Coverage Foundation: full coverage with a matte finish
- Is this a full-coverage foundation?
No, this foundation provides light to medium coverage, which means your skin shines through. However, it is buildable and can be layered to reach medium coverage. If you’re looking for full coverage, try our Double Take Baked Full Coverage Foundation
- How do I apply it?
For LIGHT coverage, swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the powder, then sweep it across your face. Blend outward and upward.
For MEDIUM coverage, use a denser brush, or the Retractable Airbrush Kabuki Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the powder onto your skin.
- Will this cake on my skin?
Never. Our baked products aren’t cakey or chalky and won’t dry out your skin (unlike traditional pressed powders). This formula is made with mature skin in mind and won’t settle into fine lines and wrinkles; it will leave your skin looking fresh.
- Does this product include a brush?
No, but this foundation pairs perfectly with our Retractable Kabuki Brush!
- What is your return policy?
We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.
Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items. You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup
looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.

Porcelain, Fair, Light, Golden Medium, Deep, Toffee: MICA, TALC, NYLON-12, DIMETHICONE, ISOPROPYL PALMITATE, POLYSORBATE 20, MAGNESIUM ALUMINUM SILICATE, CAPRYLYL GLYCOL, LAUROYL LYSINE, OCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, TOCOPHERYL ACETATE, HEXYLENE GLYCOL, AQUA / WATER / EAU, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, ISOHEXADECANE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYSORBATE 80, SORBITAN OLEATE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), RED 7 (CI 15850).
Medium, Sand, Tan: MICA, TALC, DIMETHICONE, ISOPROPYL PALMITATE, MAGNESIUM ALUMINUM SILICATE, POLYSORBATE 20, CAPRYLYL GLYCOL, LAUROYL LYSINE, TOCOPHERYL ACETATE, HEXYLENE GLYCOLOCTYLDODECYL STEAROYL STEARATE, CETEARYL ETHYLHEXANOATE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, NYLON-12, SORBITAN STEARATE, ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER, AQUA / WATER / EAU, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ISOHEXADECANE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, KAOLIN, POLYSORBATE 80, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, CENTELLA ASIATICA EXTRACT, CALCIUM ALUMINUM BOROSILICATE, CAMELLIA SINENSIS LEAF EXTRACT, SORBITAN OLEATE, SILICA, TOCOPHEROL, TIN OXIDE, PHENOXYETHANOL, SODIUM DEHYDROACETATE. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499), CHROMIUM OXIDE GREENS (CI 77288), MANGANESE VIOLET (CI 77742).
TRY LAURA GELLER for free
How It Works
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don’t pay a thing upfront.
USE IT FOR 14 DAYS
Try it in your routine.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
Love it? Keep it! You’ll be charged once your trial ends.
Don’t love it? Returns are free and easy.
Couldn't load pickup availability
HOW TRY BEFORE YOU BUY WORKS
TRY FULL-SIZE PRODUCTS FOR $0
Choose up to 4 full-size items.
You don't pay a thing upfront.
USE AT HOME FREE FOR 14 DAYS
Try it on your own skin.
Make sure you love how your makeup looks and feels.
ONLY PAY IF YOU LOVE IT
After your trial, you'll only be charged for what you keep. Don't love it? Returns are free and easy.
Tired of wasting money on makeup that doesn't work?
200,000+ Loved Their Free Trial
I only paid for what I loved.
Buying makeup online is hard especially as you get older. I never know how a shade will look or how it will sit on my fine lines and wrinkles. Trying it at home first let me see how it really looked on my skin, with no pressure.
Finally found my perfect shade!
I've wasted so much money on foundations that looked nothing like the swatch. Being able to try before I commit was a game changer. The colors matched my skin tone perfectly and the formula felt incredible.
No risk, all reward.
I was skeptical about trying makeup from an online brand, but the free trial convinced me. The quality was amazing and I didn't have to spend a dime until I was sure. Best decision I've made for my beauty routine.
My skin has never looked better.
The products were gentle on my sensitive skin and the coverage was flawless. I loved being able to test everything at home without any sales pressure. I ended up keeping almost everything from the trial!
Worth every penny and more.
I've been burned by online makeup purchases before, but this trial changed everything. The lipstick shade was exactly what I expected and the lasting power was incredible. Already placed my second order!
A trial that actually delivers.
I signed up expecting sample-sized products but received generous portions that lasted weeks. The quality rivaled high-end brands I've used. I finally found a brand that cares about the customer experience.
How to Apply
For light coverage
Swirl a brush (the Retractable Airbrush Kabuki Brush works great!) onto the foundation, then sweep it across your face. Blend outward and upward.
For medium coverage
Use a denser brush, or the Retractable Kabuki Airbrush Brush with the sleeve pulled almost all the way up for denser bristles, and press (don’t swipe) the foundation onto your skin.
Our award-winning products are made to help you feel confident and beautiful at every age.*
Shop & Compare
Shop & Compare
FROM
I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.
In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.
Why We Let You Try Us Free FROM
Why We Let You Try Us Free FROM
I’ve heard from so many women that once they turned 40, the products they’d been using for years suddenly felt different — heavier, less flattering, or no longer right for their skin.
Makeup is an important part of your routine, but finding what truly works isn’t always easy. Skin changes, textures change, and buying makeup online can feel like guesswork.
That’s why we created a better way to try Laura Geller.
With Try Before You Buy, you can try our products at home, on your own skin, for 14 days — completely free. Take your time, see how everything looks and feels, and only pay for what you love.
No pressure. No guessing. No more wasted money on products that didn’t work. No more drawers full of unused products. Just a better way to find what works for you.
Works Well With...
Rave Reviews from Geller Gals
- Diane O.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 55 to 64What is your skin type? SensitiveWhat is your skin tone? MediumWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsPerfect foundation
Love it not the first time I tried it I ran out and purchased again
Was this helpful? - Esther B. J.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? DryWhat is your skin tone? LightWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsLooks natural!
It's easy to apply "Baked Balance-n-Brighten Color Correcting Foundation" and it looks natural which is an improvement over the liquid foundation that I once used. I recommend this product!
Was this helpful? - Marcia F.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? CombinationWhat is your skin tone? LightWhat are your skin concerns? Fine Lines/WrinklesRated 5 out of 5 starsThis foundation is amazing.
It's so easy to use. I apply it after my moisturizer. Add a little blush, some lipstick and I'm good.
The Light color works better than the Fair I had been using.
Was this helpful? - Michele M.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 55 to 64What is your skin type? CombinationWhat is your skin tone? MediumWhat are your skin concerns? Sun Damage/Sun SpotsRated 5 out of 5 starsNice light coverage
Great alternative to liquid foundation
Was this helpful? - Karen K.Verified BuyerReviewingBaked Balance-n-Brighten Color Correcting FoundationI recommend this productAge 65 or OverWhat is your skin type? NormalWhat is your skin tone? FairWhat are your skin concerns? Dark Circles, Fine Lines/WrinklesRated 5 out of 5 starsLove my Balance-n-Brighten!
I switched from porcelain to fair….much better skin tone match!
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